BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Pacific Standard Time BEGIN:STANDARD DTSTART:16011104T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010311T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20170807T160737Z DESCRIPTION:DMAnc October Luncheon Meeting\n \nDate: October 18\, 2017 (Wed nesday)\n \nTime: 11:30 AM to 2:00 PM\n \nLocation: Crowne Pl aza Hotel\n 1177 Airport Boulevard\n Burlingame\, CA 94010\n (650) 342-9200\n \nTopic: How AI and Machine Learning Technologies are Changing Marketing\n \nSpeaker: Loren McDonald\, Marketing Evangelist /Client Success\, IBM\nMarketing Cloud\n \nAs marketing strategies and pra ctices continue to evolve they are\nincreasingly driven by data\, analytic s and an ever-growing number of\nmarketing technology solutions. The next wave of marketing will also\nleverage machine learning and artificial inte lligence (AI) tools that\nwill enable more strategic insights and decision making\, but will also\nmake marketers more efficient and reduce manual a nd inefficient\nprocesses. But what happens to the creative process and th e historical\nright-brain function of marketing? Will computers and machin e learning\nsoon replace marketers? In this forward-looking session Loren will\noutline a vision of what the future of machine learning-based market ing\nlooks like and also share:\n • Examples of current AI/machine learning technologies\n • How machine learning/AI technologies wi ll be used to improve\nmarketing processes and decision making\n • Which marketing roles and functions are at risk of being\n"automated"\n • How to prepare yourself and your team for the future through a\n" center-brain marketing" approach\n \nwww.dmanc.org \n \n \n \n DTEND;TZID="Pacific Standard Time":20171018T140000 DTSTAMP:20170807T160737Z DTSTART;TZID="Pacific Standard Time":20171018T113000 LAST-MODIFIED:20170807T160737Z PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:DMAnc October Luncheon Meeting TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000208993375C0FD301000000000000000 0100000003DAAC67EFC56334E98D46153E9B68293 X-ALT-DESC;FMTTYPE=text/html:

DMAnc October Luncheon Meeting< /p>

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Date: Octob er 18\, 2017 (Wednesday)

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Time: 11:30 AM to 2:00 PM

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Location: \; \; \; \; \; \; \; \;&n bsp\; \; \; \; \; Crowne Plaza Hotel

 \; \; \;&nbs p\; \; \; \; \; \; \; \; \; \; \;& nbsp\; \; \; \; \; \; \; \; \; \;  \; \; \; \; \; \; \; 1177 Airport Boulevard

 \;&nb sp\; \; \; \; \; \; \; \; \; \; \;  \; \; \; \; \; \; \; \; \; \;&nbs p\; \; \; \; \; \; \; \; \; Burling ame\, CA \; 94010

 \; \; \;&nbs p\; \; \; \; \; \; \; \; \; \; \;& nbsp\; \; \; \; \; \; \; \; \; \;  \; \; \; \; \; \; \; (650) 342-9200

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Topic:& nbsp\; How AI and Machine Le arning Technologies are Changing Marketing

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Speaker: Loren McDonald\, Marketing Evangelist/Client Success\ , IBM Marketing Cloud

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As marketing strategies and practices continue t o evolve they are increasingly driven by data\, analytics and an ever-grow ing number of marketing technology solutions. The next wave of marketing w ill also leverage machine learning and artificial intelligence (AI) tools that will enable more strategic insights and decision making\, but will al so make marketers more efficient and reduce manual and inefficient process es. But what happens to the creative process and the historical right-brai n function of marketing? Will computers and machine learning soon replace marketers? In this forward-looking session Loren will outline a vision of what the future of machine learning-based marketing looks like and also sh are:

< span style='mso-spacerun:yes'> \; \; \; \;•\;< span style='mso-spacerun:yes'> \; \; \; Examples of cur rent AI/machine learning technologies

 \; \; \; •\; \; \; \; How machine learning/AI technologies will be used to improve marketing processes and decision mak ing

 \ ; \; \; •\; \;  \; \; Which marketing roles and functions are at risk of being "\;automated"\;

 \; \; \; •\; \; \; \; How to prepare yourself and your team for the future through a "\;center-brain marketing"\; approach

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www.dmanc.org

 \;

 \;

 \;

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