BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Pacific Standard Time BEGIN:STANDARD DTSTART:16011104T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010311T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20170918T081645Z DESCRIPTION:Date:\n \nWednesday\, November 15\, 2017\n \nLocation:\n \nCrow ne Plaza Hotel\n1177 Airport Boulevard\nBurlingame\, CA 94010\n(650) 342-9 200\n \nTime:\n \n11:30 AM – 12:00 PM Registration & Networking\n12:00 – 2:00 PM Luncheon & Speaker\n \nSpeaker:\n \nMaeve Naughton\, Head of P artner Marketing\, Sage Intacct\n \nTopic:\n \nHow to Build a Successful C hannel/VAR Marketing Program\n \nChannel marketing programs are\, and need to be\, very different than\ncorporate marketing programs - why? Simply p ut\, resellers have the\noption of choosing from many different vendors. T hey don't have to work\nwith you\, they choose to work with you. So you ne ed to give them the\nbest marketing support and tool…or they may just mo ve on to another\ncorporate partner. \n \nWhere are you in the Channel mar keting program lifecycle? Are you just\nstarting your Channel program? Are you looking to revamp your program?\nOr\, have you just been handed the t ask of creating one and you don't\nknow where to start? Don’t worry\, we ’ve got you covered. \n \nIn this presentation\, Maeve Naughton who runs partner marketing at Sage\nIntacct\, will go through the three P's of how to build a successful\nchannel program: people\, programs and processes. Like the perfect\nrecipe\, you can't have two of the ingredients and forge t the third.\nMaeve will show you how to implement all three parts of the program as\nwell as give you examples of each of the P's and the results t hat Sage\nIntacct has seen.\n \nDMAnc Contact:\n \nLaurie Beasley\nChair\, DMAnc\n408-782-0046\, x21\nlbeasley@beasleydirect.com\n \n \n \n DTEND;TZID="Pacific Standard Time":20171115T140000 DTSTAMP:20170918T081645Z DTSTART;TZID="Pacific Standard Time":20171115T113000 LAST-MODIFIED:20170918T081645Z LOCATION:Crowne Plaza Hotel\, 1177 Airport Boulevard\, Burlingame\, CA 9401 0 (650) 342-9200 PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:DMAnc Luncheon\, November 15\, 2017 TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000104E10CB1B30D301000000000000000 0100000006E156E5F27203C46AB311CB22D93FEF4 X-ALT-DESC;FMTTYPE=text/html:

Date :

 \;

Wednesday\, November 15\, 2017

 \;

Location:

 \;

Crowne Plaza Hotel

1177 A irport Boulevard

Burlingame\, CA 94010

(650) 342-9200

 \;

Time:

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11:30 AM –\; 12:00 PM Registration &\; Networ king

12:00 –\; 2:00 PM Luncheon & \; Speaker

 \;

Speaker:< /p>

 \;

Maeve Naughton\, Head of Partner Marketing\, Sage Intacct

 \;

Topic:

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How to Build a Successf ul Channel/VAR Marketing Program

&nb sp\;

Channel marketing programs are\, and need to be\, very different than corporate marketing programs - why? Simply pu t\, resellers have the option of choosing from many different vendors. The y don't have to work with you\, they choose to work with you. So you need to give them the best marketing support and tool…\;or they may just m ove on to another corporate partner.

 \;

Where are you in the Channel marketi ng program lifecycle? Are you just starting your Channel program? Are you looking to revamp your program? Or\, have you just been handed the task of creating one and you don't know where to start? Don’\;t worry\, we&# 8217\;ve got you covered.

 \;

In this presentation\, Maeve Naughton who runs partner marketing at Sage Intacct\, will go through the three P's of how t o build a successful channel program: people\, programs and processes. Lik e the perfect recipe\, you can't have two of the ingredients and forget th e third. Maeve will show you how to implement all three parts of the progr am as well as give you examples of each of the P's and the results that Sa ge Intacct has seen.

 \;

DMAnc Contact:

 \;

Laurie Beasl ey

Chair\, DMAnc

408-782-0046\, x21

lbeasley@beasleydirect.com

< o:p> \;

 \;

 \;

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