BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Pacific Standard Time BEGIN:STANDARD DTSTART:16011104T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010311T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20170321T164058Z DESCRIPTION:DMAnc ABM Day: Tactical Roadmap for Account Based Marketing\nWe dnesday\, May 17\n \n9:15 – 9:30 AM\nRegistration and Networking\n \nWor kshop 1\n9:30 - 10:30 AM\nABM Foundation:\nBuilding Your Target List\n \nW orkshop 2\n10:45- 11:45 AM\nHow to Build\, Execute and Measure a Dynamic A BM Media Strategy for B2B\nMarketers\n \nLuncheon Panel Discussion \n12:15 - 1:45 PM\n \nWorkshop 3\n2:00 - 3:00 PM\nFixing the Gaps in the ABM Proc ess - the Role of the Human\n \nWorkshop 4\n3:15 - 4:15 PM \nBuilding Your ABM Marketing to Sales Playbook to Deliver Opportunities\nand Appointment s to Sales\n \nMore Information:\n \nLocation: Crowne Plaza Hotel\, 1177 Airport Blvd.\, Burlingame\, CA 94010\n Directions: h ttp://\n \nOvernight Hotel Accommodations are up to the Indi vidual and are Not\nIncluded in the Registration.\n DTEND;TZID="Pacific Standard Time":20170517T161500 DTSTAMP:20170321T164058Z DTSTART;TZID="Pacific Standard Time":20170517T091500 LAST-MODIFIED:20170321T164058Z LOCATION:Crowne Plaza Hotel\, Burlingame PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:DMAnc ABM Day Workshops & Luncheon Meeting Schedule TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E008000000003099A53E27A2D201000000000000000 010000000927EFFBF3105EF46B2448F200088F32A X-ALT-DESC;FMTTYPE=text/html:

DMAnc ABM Day: Tactical Ro admap for Account Based Marketing

Wednesd ay\, May 17


9:15 –\; 9:30 AM

Registr ation and Networking


Workshop 1

9:30 - 10 :30 AM

ABM Foundation:

Building Your Target List


Workshop 2

10:45- 11:45 AM

How to Build\, Execute and Measure a Dynamic ABM Media Strategy for B2B Marketers


Lunche on Panel Discussion

12:15 - 1:45 PM


Work shop 3

2:00 - 3:00 PM

Fixing the Gaps in the ABM Process - the Role of the Human


W orkshop 4

3:15 - 4:15 PM

< p class=MsoNormal>Building Your ABM Marketing to Sales Playbook to Deliver Opportunities and Appointments to Sales


More Information:


Location: Crowne Plaza Hotel\, 11 77 Airport Blvd.\, Burlingame\, CA 94010

 \; Directions:


Overnight Hotel Accommodations a re up to the Individual and are Not Included in the Registration.