Direct Marketing Association of Northern California

JOIN THE DMAnc
NOW and Attend This
Luncheon FREE

Join Before Registering

EVENT REGISTRATION
April 19, South SF

Online Reg
 
Luncheon & Speaker


  Pay-Per-Click Fundamentals Workshop

  Advanced Pay-Per-Click Workshop


DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org

CAREER CENTER
Visit the
DMAnc Career Center


View Our Marketing Jobs or Post a Job Listing Now!

FOLLOW US ON

   


Upcoming Events      


Wed
Apr 19
2017
Luncheon Meeting (11:30am - 2:00pm)
The Rise of The Connected Marketer™,
The Next Frontier of Marketing


Speaker:   Michael J. Becker ‒ Managing Partner, mCordis

As millions of people adopt connected devices, i.e., smartphones, smart watches, and smart homes, they are opening themselves up to a world of new services and a new set of expectations. As a consequence, marketing to the connected individual requires a new approach. In this workshop you’ll learn about the rise of The Connected Marketer™, the next frontier of marketing.

View More Details

Wed
Apr 19
2017
Workshop (2:30pm - 4:30pm)
Pay-Per-Click Advertising Fundamentals


Instructor:   John Thyfault - VP, Search Engine & Social Media Marketing President, Beasley Direct and Online Marketing, Inc.

As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities.

View More Details

Wed
Apr 19
2017
Workshop (4:45pm - 6:45pm)
Advanced Pay-Per-Click Advertising

Instructor:   John Thyfault - VP, Search Engine & Social Media Marketing President, Beasley Direct and Online Marketing, Inc.

Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced campaign structures, mobile targeting and re-marketing.

View More Details

Wed
May 17
2017
Luncheon Panel Discussion (12:15 - 1:45pm)
DMAnc ABM Day: Tactical Roadmap to Account Based Marketing

Workshops and Luncheon


Account Based Marketing is the latest catch phrase for B2B marketing. A lot of people are talking about the fact that you “should” do it, but it seems many people are still unclear “how” to actually do it. This ABM day offers several workshops, taught by industry experts, to help you move beyond catch phrases and actually implement ABM in your organization.

Learn how:
  • To structure your media plan
  • To build your target list
  • Cadence and follow up are critical in ABM demand generation
  • To create a multi-touch marketing playbook to deliver opportunities and appointments for Sales
View More Details

Wed
Jun 21
2017
Luncheon Meeting (11:30am - 2:00pm)
Alleviating the Mid-Funnel Lead Generation Breakdown: The New Problem Child


Lead generation teams have been hard at work filling the top of the funnel, however research shows that very few are actually impacting the bottom-funnel sales pipeline! Leads are not making it through the mid-funnel into the pipeline at the rates needed to hit sales targets. This has become the new problem child. In this session we will look at the entire lead funnel and discuss the mid-funnel problems now vexing companies. And we’ll then present tips on how to diagnose and fix the mid-funnel and drive more sales leads into the pipeline.

View More Details


Past Events      


Mar 15, 2017
Luncheon Meeting (11:30am - 2:00pm)
How to use email metrics to predict and improve
your email deliverability


Speakers:   Ryan Phelan ‒ VP of Marketing Insights, Adestra
                       John Stephenson ‒ U.S. Head of Deliverability, Adestra

View More Details

Feb 15, 2017
Luncheon Meeting (11:30am - 2:00pm)
How to Leverage Social Data and Audience Insights for Market Research and Growth


Speaker:   Shilpi Agarwal ‒ social data evangelist, growth hacker, startup advisor
View More Details

Jan 18, 2017

Luncheon Meeting:
    How Interactive Marketing Thrives with Combination of Digital, Print and     Direct Mail
Speakers:
   Colin McCracken ‒ Head of Customer Acquisition, Metromile
   Mike Gunderson ‒ President, Gunderson Direct, Inc.
   Jennifer Sinclair ‒ VP Account Services, Rauxa
   Stacy Denney ‒ Direct Marketing and Data Management Executive, Denney Direct
View More Details

Nov 16, 2016

Luncheon Meeting:
    How to Create a Social Influencer Marketing Strategy
Speaker:
   Francesca Cruz ‒ VP, Customer Success at TapInfluence
   Ali Quarforth ‒ Marketing Strategist, PG&E
View More Details

Oct 19, 2016

Luncheon Meeting:
    Account Based Marketing and the Keys to Sales & Marketing Success
Speaker:
   John Dering ‒ Director of ABM Technology and Strategy, Demandbase
View More Details

Sept 21, 2016

Luncheon Meeting:
    Email is Your Largest Mobile Channel:
    Insights and Tactics to Master This Tectonic Shift
Speaker:
   Loren McDonald ‒ IBM Marketing Cloud
View More Details

May 18, 2016

Luncheon Meeting:
    What is Growth Hacking and Why are Top Marketing Organizations Using it?
Speaker:
   Andreas Ramos ‒ Author of 12 Books on SEO
View More Details

Mar 16, 2016

Luncheon Meeting:
    Rethinking Email Marketing in 2016
Speaker:
   Casey Swanton ‒ Email Strategist, Return Path
View More Details

Feb 24, 2016

Luncheon Meeting:
    How to do LinkedIn paid advertising and use LinkedIn data
    to build targeted lists

Speaker:
   Dick Reed ‒ CEO, JustMedia
   Sky Cassidy ‒ CEO, ProspectDB
   Ajay Gupta ‒ CEO, Stirista
View More Details

Jan 20, 2016

Luncheon Meeting:
    How the new OmniChannel world thrives when direct mail
    interacts in the Digital Channel arena!

Speaker:
   Stacy Denney ‒ Managing Director, THINKSMART Data Services
   Kirk Copeland ‒ Marketing Strategy Consultant, Bank of the West
   Carol Worthington-Levy ‒ Principal, Worthington-Levy Creative
   Mike Gunderson ‒ President, Gunderson Direct Inc.
   Steve Rhodes ‒ Sr. Innovations Specialist, Japs-Olson Company
View More Details

Nov 18, 2015

Luncheon Meeting:
    The Addressable Consumer:
    How to incorporate and maximize big data in your email program
Speaker:
   Ryan Phelan ‒ VP Marketing Insights, Adestra, and Chair, Email Experience Council
View More Details

Sept 24, 2015

Luncheon Meeting:
    Seminar: How to Unplug your Marketing Automation Pipeline
Speaker:
    Jeannine Seremi, Sr Director, Demand Generation & Marketing Operations, Collabnet
View More Details

Aug 19, 2015

Luncheon Meeting:
    A Tactical “How to” Seminar on Building Better Buyer Personas
Speaker:
    Mike Gospe, Co-Founder, KickStart Alliance, and author of The Marketing High Ground
View More Details

Jun 17, 2015

Luncheon Meeting:
    How Mobile is Transforming Consumer Behavior
    and as a Consequence Marketing

Speaker:
    Michael Becker, Managing Partner, mCordis
View More Details

May 20, 2015

Luncheon Meeting:
    Optimizing profitability using content marketing
Speaker:
  Jason Miller, Sr. Content Marketing Manager, LinkedIn and
  author of “Welcome to the Funnel”
View More Details

Apr 15, 2015

Luncheon Meeting:
    How to Optimize B2B Persona Marketing
Speakers:
  Heather Vaughan, Sr. Marketing Director, North America, Oracleg
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
  Jeff Kostermans, VP Marketing, Reach Analytics
  Jennifer Merkle, VGlobal Demand Center Consultant, Intel
  Katrina Galway, Segment and Persona Mkg. Strategy Mgr., HP
View More Details

Mar 18, 2015

Luncheon Meeting:
    Local and Mobile SEO Best Practices: :
    The Intersection of Local Search and the Connected Consumer
Speaker:
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
View More Details

Feb 11, 2015

Luncheon Meeting:
    How to Build Better B2B Email Databases:
    10 Steps to Optimize Your Market Coverage

Speaker:   Frank Jamieson, President, Applied DM Research
View More Details

Jan 21, 2015

Luncheon Meeting:
    Copywriting and Marketing for Multi-Touch Nurturing Campaigns
Speaker:   Otis Maxwell, Creative Director, Beasley Direct Marketing
View More Details

Nov 19, 2014

Luncheon Meeting:
    What B2B Tactics ACTUALLY Worked in 2014 & How to Optimize for 2015
Speaker:   Ian Michiels, Principal & CEO, Gleanster
View More Details

Oct 15, 2014

Luncheon Meeting:
    How to Optimize Marketing Automation: A case study by Bio-Rad
Speakers:   Renaud Bizet, Marketing Operations Director - Global Marketing, Bio-Rad
                   Alison Willett, Global Demand Generation Marketing Manager, Bio-Rad
View More Details

Sept 17, 2014

Luncheon Meeting:
    How Wells Fargo Creates Innovative Social Media Strategies
Speaker:     Kimarie Matthews, VP Social, Wells Fargo

View More Details

Aug 20, 2014

Special Extended Luncheon:
    SiriusDecisions Seminars:Demand Generation Modeling and
    A Framework Approach to Lead Modeling

Speaker:     Kerry Cunningham, Research Director, SiriusDecisions

View More Details

Jun 18, 2014

Luncheon Meeting:
    SEO Beyond Keywords, Meta-Tags, and Links
Speaker:     Andreas Ramos, manager for Global SEO at Cisco

View More Details

May 21, 2014

Special Extended Luncheon:
    B2B Marketing Day
    Filling the top of the funnel; marketing automation gotchas; and
    workshops on demand generation and lead conversion

Speakers:
    Denise Greenberg, Owner & Founder, TargetRight Marketing
    Debra da Costa, President, Direct Marketing Partners
    Tom Judge, Vice President, Direct Marketing Partners
    Laurie Beasley, Co-founder & President, Beasley Direct Marketing
View More Details

Apr 23, 2014

Luncheon:
    Big data for marketing isn’t just for big companies any more:
    Case study by Xactly

Speakers:    Amanda Kahlow, CEO and Founder of 6Sense
                    Scott Broomfield, CMO of Xactly
View More Details

Mar 19, 2014

Luncheon:
    Social ROI:   How to Transform Myth In to Reality
Moderators:   Carter Hostelley, Gretchen Hoffman, and Kerri Carlson
Panelists:       Dennis Shiao, Molly McCarty, and Alex Flagg
View More Details

Feb 13, 2014

Luncheon:
    Creative Slamdown:   How world-class creatives successfully
    sell the most challenging products!

Moderator:   Carol Worthington-Levy ‒ Creative Director at; Worthington-Levy Creative
Creative Directors: Melinda Risolo, Lisa Charlebois, Kathleen Lemmon, Mark Orr
View More Details


Want to learn about Corporate Sponsorship?


IBM DWA Logo MountainTop Data Logo

PrintV3 logo Tapinfluence DirectMarketingPartners
Adestra BeasleyDirectMarketing Japs Olsen
Home   ||   Events    ||    Join    ||    Certification    ||    Courses    ||    Careers    ||    Stay Informed    ||    Contact Us    ||    Privacy Policy    

© Copyright 2017 The Direct Marketing Association of Northern California. All rights reserved.