Direct Marketing Association of Northern California

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EVENT REGISTRATION

September 20
Crowne Plaze Hotel, Burlingame


  Workshop & Luncheon
 
Workshop & Luncheon



Online Reg

LIVE Online Certification Workshops

Sept 8
  Email Marketing Fundamentals

Sept 15
  Advanced Email Marketing


DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org

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Upcoming Events      


Wed
Sept 20
2017
Workshop & Luncheon (9:45am - 2:00pm)
Lead Nurturing Hands-On Workshop for B2B and B2C


Lead nurturing uses interactive marketing programs to support awareness and interest in a product while the prospect researches solutions to their problem. The prospect can go in multiple directions while they are researching for solutions, so your nurture strategy will need to anticipate and meet them at the intersections of their interest, desire to know more, and hopefully result in them talking to a sales rep.

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Fri
Sept 8
2017
LIVE Online Certification Workshop (10:00am - 12:00pm)
Email Marketing Fundamentals: Copy, design, and list strategies for success


Instructor:   Laurie Beasley ‒ President, Beasley Direct and Online Marketing, Inc.

Power up your email marketing to maximize business profits. This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We'll talk about best practices for email copy, design, and implementation. We'll discuss winning strategies for subject lines, which day of the week to send, frequency, how to implement triggered, nurture, and social email strategies. We'll cover how to design emails for Mobile users and use responsive design, opt-in and list building techniques, offer strategies, personalization and segmentation. Plus, landing page and website optimization to increase conversion to sale.

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Fri
Sept 15
2017
LIVE Online Certification Workshop (10:00am - 12:00pm)
Advanced Email Marketing: Making your email deliverable and how to use email sending platforms and Marketing Automation to your best advantage


Instructor:   David Beasley ‒ Vice President Online Marketing, Beasley Direct and Online Marketing, Inc.

This course is for the advanced email marketer and discusses techniques on designing and coding your email to get through spam filters and to display properly in all of the browsers. We'll discuss how to optimize your email design for mobile, using mobile-aware and responsive design. Learn how email broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating email response data with your CRM system.

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Past Events      


Wed
Jun 21
2017
Luncheon Meeting (11:30am - 2:00pm)
Alleviating the Mid-Funnel Lead Generation Breakdown: The New Problem Child


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Wed
May 17
2017
Luncheon Panel Discussion (12:15 - 1:45pm)
DMAnc ABM Day: Tactical Roadmap to Account Based Marketing

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Wed
Apr 19
2017
Luncheon Meeting (11:30am - 2:00pm)
The Rise of The Connected Marketer™,
The Next Frontier of Marketing


Speaker:   Michael J. Becker ‒ Managing Partner, mCordis

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Mar 15, 2017
Luncheon Meeting (11:30am - 2:00pm)
How to use email metrics to predict and improve
your email deliverability


Speakers:   Ryan Phelan ‒ VP of Marketing Insights, Adestra
                       John Stephenson ‒ U.S. Head of Deliverability, Adestra

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Feb 15, 2017
Luncheon Meeting (11:30am - 2:00pm)
How to Leverage Social Data and Audience Insights for Market Research and Growth


Speaker:   Shilpi Agarwal ‒ social data evangelist, growth hacker, startup advisor
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Jan 18, 2017

Luncheon Meeting:
    How Interactive Marketing Thrives with Combination of Digital, Print and     Direct Mail
Speakers:
   Colin McCracken ‒ Head of Customer Acquisition, Metromile
   Mike Gunderson ‒ President, Gunderson Direct, Inc.
   Jennifer Sinclair ‒ VP Account Services, Rauxa
   Stacy Denney ‒ Direct Marketing and Data Management Executive, Denney Direct
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Nov 16, 2016

Luncheon Meeting:
    How to Create a Social Influencer Marketing Strategy
Speaker:
   Francesca Cruz ‒ VP, Customer Success at TapInfluence
   Ali Quarforth ‒ Marketing Strategist, PG&E
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Oct 19, 2016

Luncheon Meeting:
    Account Based Marketing and the Keys to Sales & Marketing Success
Speaker:
   John Dering ‒ Director of ABM Technology and Strategy, Demandbase
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Sept 21, 2016

Luncheon Meeting:
    Email is Your Largest Mobile Channel:
    Insights and Tactics to Master This Tectonic Shift
Speaker:
   Loren McDonald ‒ IBM Marketing Cloud
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May 18, 2016

Luncheon Meeting:
    What is Growth Hacking and Why are Top Marketing Organizations Using it?
Speaker:
   Andreas Ramos ‒ Author of 12 Books on SEO
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Mar 16, 2016

Luncheon Meeting:
    Rethinking Email Marketing in 2016
Speaker:
   Casey Swanton ‒ Email Strategist, Return Path
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Feb 24, 2016

Luncheon Meeting:
    How to do LinkedIn paid advertising and use LinkedIn data
    to build targeted lists

Speaker:
   Dick Reed ‒ CEO, JustMedia
   Sky Cassidy ‒ CEO, ProspectDB
   Ajay Gupta ‒ CEO, Stirista
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Jan 20, 2016

Luncheon Meeting:
    How the new OmniChannel world thrives when direct mail
    interacts in the Digital Channel arena!

Speaker:
   Stacy Denney ‒ Managing Director, THINKSMART Data Services
   Kirk Copeland ‒ Marketing Strategy Consultant, Bank of the West
   Carol Worthington-Levy ‒ Principal, Worthington-Levy Creative
   Mike Gunderson ‒ President, Gunderson Direct Inc.
   Steve Rhodes ‒ Sr. Innovations Specialist, Japs-Olson Company
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Nov 18, 2015

Luncheon Meeting:
    The Addressable Consumer:
    How to incorporate and maximize big data in your email program
Speaker:
   Ryan Phelan ‒ VP Marketing Insights, Adestra, and Chair, Email Experience Council
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Sept 24, 2015

Luncheon Meeting:
    Seminar: How to Unplug your Marketing Automation Pipeline
Speaker:
    Jeannine Seremi, Sr Director, Demand Generation & Marketing Operations, Collabnet
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Aug 19, 2015

Luncheon Meeting:
    A Tactical “How to” Seminar on Building Better Buyer Personas
Speaker:
    Mike Gospe, Co-Founder, KickStart Alliance, and author of The Marketing High Ground
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Jun 17, 2015

Luncheon Meeting:
    How Mobile is Transforming Consumer Behavior
    and as a Consequence Marketing

Speaker:
    Michael Becker, Managing Partner, mCordis
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May 20, 2015

Luncheon Meeting:
    Optimizing profitability using content marketing
Speaker:
  Jason Miller, Sr. Content Marketing Manager, LinkedIn and
  author of “Welcome to the Funnel”
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Apr 15, 2015

Luncheon Meeting:
    How to Optimize B2B Persona Marketing
Speakers:
  Heather Vaughan, Sr. Marketing Director, North America, Oracleg
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
  Jeff Kostermans, VP Marketing, Reach Analytics
  Jennifer Merkle, VGlobal Demand Center Consultant, Intel
  Katrina Galway, Segment and Persona Mkg. Strategy Mgr., HP
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Mar 18, 2015

Luncheon Meeting:
    Local and Mobile SEO Best Practices: :
    The Intersection of Local Search and the Connected Consumer
Speaker:
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
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Feb 11, 2015

Luncheon Meeting:
    How to Build Better B2B Email Databases:
    10 Steps to Optimize Your Market Coverage

Speaker:   Frank Jamieson, President, Applied DM Research
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Jan 21, 2015

Luncheon Meeting:
    Copywriting and Marketing for Multi-Touch Nurturing Campaigns
Speaker:   Otis Maxwell, Creative Director, Beasley Direct Marketing
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Nov 19, 2014

Luncheon Meeting:
    What B2B Tactics ACTUALLY Worked in 2014 & How to Optimize for 2015
Speaker:   Ian Michiels, Principal & CEO, Gleanster
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Oct 15, 2014

Luncheon Meeting:
    How to Optimize Marketing Automation: A case study by Bio-Rad
Speakers:   Renaud Bizet, Marketing Operations Director - Global Marketing, Bio-Rad
                   Alison Willett, Global Demand Generation Marketing Manager, Bio-Rad
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Sept 17, 2014

Luncheon Meeting:
    How Wells Fargo Creates Innovative Social Media Strategies
Speaker:     Kimarie Matthews, VP Social, Wells Fargo

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Aug 20, 2014

Special Extended Luncheon:
    SiriusDecisions Seminars:Demand Generation Modeling and
    A Framework Approach to Lead Modeling

Speaker:     Kerry Cunningham, Research Director, SiriusDecisions

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Jun 18, 2014

Luncheon Meeting:
    SEO Beyond Keywords, Meta-Tags, and Links
Speaker:     Andreas Ramos, manager for Global SEO at Cisco

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May 21, 2014

Special Extended Luncheon:
    B2B Marketing Day
    Filling the top of the funnel; marketing automation gotchas; and
    workshops on demand generation and lead conversion

Speakers:
    Denise Greenberg, Owner & Founder, TargetRight Marketing
    Debra da Costa, President, Direct Marketing Partners
    Tom Judge, Vice President, Direct Marketing Partners
    Laurie Beasley, Co-founder & President, Beasley Direct Marketing
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Apr 23, 2014

Luncheon:
    Big data for marketing isn’t just for big companies any more:
    Case study by Xactly

Speakers:    Amanda Kahlow, CEO and Founder of 6Sense
                    Scott Broomfield, CMO of Xactly
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Mar 19, 2014

Luncheon:
    Social ROI:   How to Transform Myth In to Reality
Moderators:   Carter Hostelley, Gretchen Hoffman, and Kerri Carlson
Panelists:       Dennis Shiao, Molly McCarty, and Alex Flagg
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Feb 13, 2014

Luncheon:
    Creative Slamdown:   How world-class creatives successfully
    sell the most challenging products!

Moderator:   Carol Worthington-Levy ‒ Creative Director at; Worthington-Levy Creative
Creative Directors: Melinda Risolo, Lisa Charlebois, Kathleen Lemmon, Mark Orr
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