Direct Marketing Association of Northern California

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EVENT REGISTRATION

Jan 23
MacArthur Park
Palo Alto

 
Seminar with Wine, Beer & Hors d'Oeuvres



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LIVE Online Certification Workshops

Jan 19
  Social Media Advertising

Jan 26
  Demand Generation and Lead Conversion Fundamentals


DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org

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DMAnc Marketing Events Calendar      


Fri
Jan 19
2018
LIVE Online Certification Workshop (10:00am – 12:00pm)
Social Media Advertising Best Practices: How to create and run ads on Facebook, Twitter and LinkedIn


Instructor:   John Thyfault — VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc.

As social media sites grow and mature, many marketers are adding targeted advertising on social sites to their media mix. Advertising on social media sites has the advantage of getting your message in front of the right people based on their activities and characteristics. Done properly it can deliver strong ROI, and help you to develop a more in-depth understanding of your customers. Procter & Gamble recently stated they were increasing their social media ad budget to 35% of their total spend. Many business to business marketers rely on social media advertising to fill their sales funnels with quality, actionable leads.

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Tue
Jan 23
2018
Seminar with Wine, Beer & Hors d'Oeuvres (5:45pm – 7:30pm)
How GDPR and Other New Data Privacy Laws Will Affect Your Marketing Plans in 2018

Europe’s new data privacy law will go into effect in late May 2018. Even if you're not a European company — but you do business in Europe — you will need to comply with this law. And, this is not the only law on the horizon.

Find out about not only the EU GDPR, but also a new one in California (AB 375) is fast tracking through the legislature. It is not just the handling of personal data that is a concern, but it is also that you maintain customer consent to collect and use that data (such as an email address) in a way that accords with an individual’s preferences and choices. And, similarly to the previously rolled out Canadian Anti-Spam Law (CASL), you should keep records of those preferences and choices, in case they need to be evidenced in the future.

Attend this session to learn more about these laws and how to lay out a specific action plan on amending your data and privacy practices. Register here.

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Fri
Jan 26
2018
LIVE Online Certification Workshop (10:00am – 12:00pm)
Demand Generation and Lead Conversion Fundamentals


Instructor:   Laurie Beasley — President, Beasley Direct and Online Marketing, Inc.

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach. To compound the problem, Sales teams demand higher quality “sales-ready” leads to hit their numbers. It can take 7 to 13+ big touches to generate a qualified sales opportunity. The marketer is on the hook to manage and deliver the sales qualified leads, and this session will help you deliver.

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Tue
Feb 27
2018
Seminar with Wine, Beer & Hors d'Oeuvres (5:45pm – 7:30pm)
Unlocking Your Data to Break Down Marketing Channel Silos

Engage with our panel of industry leaders and hear how they are leveraging data-driven digital, social and traditional media to optimize ROI and response rates. Representing a variety of verticals, these marketing experts will share their perspectives on why data science is "a must" to break down the channel silos and how marketers can get started on this path. Discover how they have combined data and technology platforms to open new cross-platform opportunities.

Attend this seminar to learn more about how to unlock your data to break down marketing channel silos. Register here.

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Past Events      


Wed
Nov 15
2017
Luncheon (11:30am - 2:00pm)
How Sage Intacct created an Award‐Winning Channel Marketing Program

Sage Intacct created a channel program that's yielding a 10% increase in year-over-year sales contribution growth from their channel partners. Getting channel marketing right can mean explosive sales for a company. But how did they do it when most SaaS software solution firms struggle selling through the channel?

Find out over lunch with Maeve Naughton, the head of partner marketing and the creator of that Sage Intacct Channel marketing program. Maeve will be on hand to share her secrets of the process and tactics they used to achieve such remarkable results in such a short time.

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Wed
Oct 18
2017
Luncheon (11:30am - 2:00pm)
How AI and Machine Learning Technologies are Changing Marketing


As marketing strategies and practices continue to evolve they are increasingly driven by data, analytics and an ever-growing number of marketing technology solutions. The next wave of marketing will also leverage machine learning and artificial intelligence (AI) tools that will enable more strategic insights and decision making, but will also make marketers more efficient and reduce manual and inefficient processes. But what happens to the creative process and the historical right-brain function of marketing? Will computers and machine learning soon replace marketers?

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Wed
Sept 20
2017
Workshop & Luncheon (9:45am - 2:00pm)
Lead Nurturing Hands-On Workshop for B2B and B2C


Lead nurturing uses interactive marketing programs to support awareness and interest in a product while the prospect researches solutions to their problem. The prospect can go in multiple directions while they are researching for solutions, so your nurture strategy will need to anticipate and meet them at the intersections of their interest, desire to know more, and hopefully result in them talking to a sales rep.

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Wed
Jun 21
2017
Luncheon Meeting (11:30am - 2:00pm)
Alleviating the Mid-Funnel Lead Generation Breakdown: The New Problem Child


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Wed
May 17
2017
Luncheon Panel Discussion (12:15 - 1:45pm)
DMAnc ABM Day: Tactical Roadmap to Account Based Marketing

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Wed
Apr 19
2017
Luncheon Meeting (11:30am - 2:00pm)
The Rise of The Connected Marketer™,
The Next Frontier of Marketing


Speaker:   Michael J. Becker ‒ Managing Partner, mCordis

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Mar 15, 2017
Luncheon Meeting (11:30am - 2:00pm)
How to use email metrics to predict and improve
your email deliverability


Speakers:   Ryan Phelan ‒ VP of Marketing Insights, Adestra
                       John Stephenson ‒ U.S. Head of Deliverability, Adestra

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Feb 15, 2017
Luncheon Meeting (11:30am - 2:00pm)
How to Leverage Social Data and Audience Insights for Market Research and Growth


Speaker:   Shilpi Agarwal ‒ social data evangelist, growth hacker, startup advisor
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Jan 18, 2017

Luncheon Meeting:
    How Interactive Marketing Thrives with Combination of Digital, Print and     Direct Mail
Speakers:
   Colin McCracken ‒ Head of Customer Acquisition, Metromile
   Mike Gunderson ‒ President, Gunderson Direct, Inc.
   Jennifer Sinclair ‒ VP Account Services, Rauxa
   Stacy Denney ‒ Direct Marketing and Data Management Executive, Denney Direct
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Nov 16, 2016

Luncheon Meeting:
    How to Create a Social Influencer Marketing Strategy
Speaker:
   Francesca Cruz ‒ VP, Customer Success at TapInfluence
   Ali Quarforth ‒ Marketing Strategist, PG&E
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Oct 19, 2016

Luncheon Meeting:
    Account Based Marketing and the Keys to Sales & Marketing Success
Speaker:
   John Dering ‒ Director of ABM Technology and Strategy, Demandbase
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Sept 21, 2016

Luncheon Meeting:
    Email is Your Largest Mobile Channel:
    Insights and Tactics to Master This Tectonic Shift
Speaker:
   Loren McDonald ‒ IBM Marketing Cloud
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May 18, 2016

Luncheon Meeting:
    What is Growth Hacking and Why are Top Marketing Organizations Using it?
Speaker:
   Andreas Ramos ‒ Author of 12 Books on SEO
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Mar 16, 2016

Luncheon Meeting:
    Rethinking Email Marketing in 2016
Speaker:
   Casey Swanton ‒ Email Strategist, Return Path
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Feb 24, 2016

Luncheon Meeting:
    How to do LinkedIn paid advertising and use LinkedIn data
    to build targeted lists

Speaker:
   Dick Reed ‒ CEO, JustMedia
   Sky Cassidy ‒ CEO, ProspectDB
   Ajay Gupta ‒ CEO, Stirista
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Jan 20, 2016

Luncheon Meeting:
    How the new OmniChannel world thrives when direct mail
    interacts in the Digital Channel arena!

Speaker:
   Stacy Denney ‒ Managing Director, THINKSMART Data Services
   Kirk Copeland ‒ Marketing Strategy Consultant, Bank of the West
   Carol Worthington-Levy ‒ Principal, Worthington-Levy Creative
   Mike Gunderson ‒ President, Gunderson Direct Inc.
   Steve Rhodes ‒ Sr. Innovations Specialist, Japs-Olson Company
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Nov 18, 2015

Luncheon Meeting:
    The Addressable Consumer:
    How to incorporate and maximize big data in your email program
Speaker:
   Ryan Phelan ‒ VP Marketing Insights, Adestra, and Chair, Email Experience Council
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Sept 24, 2015

Luncheon Meeting:
    Seminar: How to Unplug your Marketing Automation Pipeline
Speaker:
    Jeannine Seremi, Sr Director, Demand Generation & Marketing Operations, Collabnet
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Aug 19, 2015

Luncheon Meeting:
    A Tactical “How to” Seminar on Building Better Buyer Personas
Speaker:
    Mike Gospe, Co-Founder, KickStart Alliance, and author of The Marketing High Ground
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Jun 17, 2015

Luncheon Meeting:
    How Mobile is Transforming Consumer Behavior
    and as a Consequence Marketing

Speaker:
    Michael Becker, Managing Partner, mCordis
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May 20, 2015

Luncheon Meeting:
    Optimizing profitability using content marketing
Speaker:
  Jason Miller, Sr. Content Marketing Manager, LinkedIn and
  author of “Welcome to the Funnel”
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Apr 15, 2015

Luncheon Meeting:
    How to Optimize B2B Persona Marketing
Speakers:
  Heather Vaughan, Sr. Marketing Director, North America, Oracleg
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
  Jeff Kostermans, VP Marketing, Reach Analytics
  Jennifer Merkle, VGlobal Demand Center Consultant, Intel
  Katrina Galway, Segment and Persona Mkg. Strategy Mgr., HP
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Mar 18, 2015

Luncheon Meeting:
    Local and Mobile SEO Best Practices: :
    The Intersection of Local Search and the Connected Consumer
Speaker:
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
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Feb 11, 2015

Luncheon Meeting:
    How to Build Better B2B Email Databases:
    10 Steps to Optimize Your Market Coverage

Speaker:   Frank Jamieson, President, Applied DM Research
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Jan 21, 2015

Luncheon Meeting:
    Copywriting and Marketing for Multi-Touch Nurturing Campaigns
Speaker:   Otis Maxwell, Creative Director, Beasley Direct Marketing
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Nov 19, 2014

Luncheon Meeting:
    What B2B Tactics ACTUALLY Worked in 2014 & How to Optimize for 2015
Speaker:   Ian Michiels, Principal & CEO, Gleanster
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Oct 15, 2014

Luncheon Meeting:
    How to Optimize Marketing Automation: A case study by Bio-Rad
Speakers:   Renaud Bizet, Marketing Operations Director - Global Marketing, Bio-Rad
                   Alison Willett, Global Demand Generation Marketing Manager, Bio-Rad
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Sept 17, 2014

Luncheon Meeting:
    How Wells Fargo Creates Innovative Social Media Strategies
Speaker:     Kimarie Matthews, VP Social, Wells Fargo

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Aug 20, 2014

Special Extended Luncheon:
    SiriusDecisions Seminars:Demand Generation Modeling and
    A Framework Approach to Lead Modeling

Speaker:     Kerry Cunningham, Research Director, SiriusDecisions

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Jun 18, 2014

Luncheon Meeting:
    SEO Beyond Keywords, Meta-Tags, and Links
Speaker:     Andreas Ramos, manager for Global SEO at Cisco

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May 21, 2014

Special Extended Luncheon:
    B2B Marketing Day
    Filling the top of the funnel; marketing automation gotchas; and
    workshops on demand generation and lead conversion

Speakers:
    Denise Greenberg, Owner & Founder, TargetRight Marketing
    Debra da Costa, President, Direct Marketing Partners
    Tom Judge, Vice President, Direct Marketing Partners
    Laurie Beasley, Co-founder & President, Beasley Direct Marketing
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Apr 23, 2014

Luncheon:
    Big data for marketing isn’t just for big companies any more:
    Case study by Xactly

Speakers:    Amanda Kahlow, CEO and Founder of 6Sense
                    Scott Broomfield, CMO of Xactly
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Mar 19, 2014

Luncheon:
    Social ROI:   How to Transform Myth In to Reality
Moderators:   Carter Hostelley, Gretchen Hoffman, and Kerri Carlson
Panelists:       Dennis Shiao, Molly McCarty, and Alex Flagg
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Feb 13, 2014

Luncheon:
    Creative Slamdown:   How world-class creatives successfully
    sell the most challenging products!

Moderator:   Carol Worthington-Levy ‒ Creative Director at; Worthington-Levy Creative
Creative Directors: Melinda Risolo, Lisa Charlebois, Kathleen Lemmon, Mark Orr
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