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Mar. 10th ‒ Burlingame
Luncheon Only
Luncheon & Workshop
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Upcoming Events
March 10th
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What’s Google Up To Next?
Google’s Newest Strategies and Tools for 2010
In this luncheon discussion, search marketing guru and author, Andreas Ramos, will give us an industry update and discuss
Google’s very latest strategies.
Bonus Workshop: Search Marketing 2010: SEO Beyond Search Engines
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March 11th
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Webinar
Marketing in the Cloud – How Ariba and US Loan Auditors Tap the Power
Join us and find out how Ariba taps the power of Cloud Marketing to automate and extend their marketing capabilities.
Plus, learn how US Loan Auditors uses the Cloud to solve a common problem ‒ to improve data quality.
Speakers:
Michele McMahon, Sr Director Global Marketing, Ariba
Pete Fife, Business Analyst, US Loan Auditors
Mark Trang, Sr Director AppExchange, Salesforce.com
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April 21st
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Leveraging Mobile Couponing
Customer Acquisition in a Tough Economy
Please join us as Steven Gray, CEO of Money Mailer, and author of the report The Formative Years: the Mobile Couponing Craze Takes Shape discusses how to leverage mobile marketing. As consumers continue to feel the pinch from today’s economic pressures, an increasing number are turning to coupons as an effective cost&$8210;cutting measure. In fact, recent studies show that for the first time in more than a decade coupon usage is on the rise. For marketers who are taking advantage of the coupon trend, mobile coupons are a natural extension of their mail, print and point&$8210;of&$8210;purchase coupon pieces, among other communications. “Going mobile” helps advertisers reinforce messages with consumers who are becoming increasingly dependent on their mobile phones, especially the highly coveted 18&$8210;34 age demographic. Gray will dispel the confusion about which types of businesses are fit for mobile and online direct marketing.
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May 19th
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Ten Tips to a Successful
Webinar and Video Webcast
Join us for lunch to hear two industry leaders, Eric Vidal and Doug Arthur, from Cisco, talk about how marketers are communicating with customers and prospects by interrupting less and interacting more by leveraging online marketing programs like webinars and video webcasts. Eric and Doug tell their clients that there are about 100 things you need to do before, during and after your webinar & video webcast to be successful, and in this presentation you will hear some of those and also receive a guide on Ten Tips for Running a Successful Webinar.
Bonus workshop: Best Practices for Running the Webinar the Day of the Event
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