Direct Marketing Association of Northern California

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EVENT REGISTRATION
June 19 ‒ Burlingame


 
Luncheon & Speakers


  Web Analytics Workshop
 
Web Usability Workshop




For more information
call or email
Laurie Beasley, President,
408-782-0046 x21
lbeasley@beasleydirect.com

www.dmanc.org







Upcoming Events      


Wednesday
June 19
2013

Luncheon Meeting (11:30am - 2:00pm)
How to Grow & Scale a Global Demand Generation & Consumer Marketing Organization ‒ Case studies by NetSuite & Yelp


Join us for our upcoming thought leadership luncheon presentation that features two of the best and brightest Bay Area marketers, Robert Israch, VP Marketing, Global Marketing Programs, NetSuite and Dylan Swift, Head of National Marketing, Yelp. Stay after lunch for two intensive workshops on Web Analytics and Web Usability.

Speakers:
Robert Israch ‒ VP Marketing, Global Marketing Programs, NetSuite
Dylan Swift ‒ Head of National Marketing, Yelp

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Wednesday
June 19
2013

Certification Workshop (2:15pm - 4:15pm)
Web Analytics ‒ Moving the ROI Meter


This two-hour intensive training will help you identify goals and use advanced web analytics to track and measure your success effectively. You will learn how to decide which analytics tools are the most appropriate ;how to blend different tools; go beyond the canned reports; set up conversion funnels and goal setting.

Presenter:
   John Thyfauilt ‒ VP, Search Engine & Social Media Marketing , Beasley Direct Marketing

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Wednesday
June 19
2013

Certification Workshop (4:30pm - 6:30pm)
Web Usability ‒ Maximizing the Visitors to your Site


Too many sites have been developed without a good, clear plan that leads visitors to what they are looking for. In this 2 hour workshop, you’ll learn how to understand what you want your site to accomplish and how the user’s interaction with the site is tied into this. Understand how your content informs your site design. How to set up a testing and optimization program, and find the right tools to aid in the testing.

Presenter:
   John Thyfauilt ‒ VP, Search Engine & Social Media Marketing , Beasley Direct Marketing

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Past Events      


May 15, 2013

Luncheon Demand Generation Challenges & Solutions:
Case studies by Cisco Systems and Jive Software

Speakers:   Joseph Puthussery ‒ VP Marketing, Global Demand Center ‒ Cisco Systems
                   John Rizzo ‒ Chief Marketing Officer ‒ Jive Software
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Apr 17, 2013

Luncheon Why you need to radically re-design your email campaigns
for mobile devices, and how to do it.

Speakers:   Lindsay Mueller ‒ Digital Cross Platform Marketing Manager, Rewards Network
                   Brenna Scurlock ‒ Senior Email Developer, Rewards Network
                   Chris Studabaker ‒ Regional Manager, ExactTarget
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Mar 21, 2013

Luncheon Recent trends in search, social and global marketing in healthcare and web services industries.
Speakers:   Kristy LoRusso ‒ VP Direct Marketing, Kaiser Permanente
                   Meagen Eisenberg ‒ VP Demand Generation, DocuSign
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Feb 20, 2013

Luncheon Trends in Social Media with Clara Shih and Fireman’s Fund Insurance Speakers:   Clara Shih ‒ author, The Facebook Era, CEO of Hearsay Social and
                                        Board of Director at Starbucks Corporation
                   Juliene Conway ‒ CMO, Fireman’s Fund Insurance, an Allianz Group Company
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Jan 16, 2013

Luncheon  Digital Marketing Thought Leadership Series
                 Social Media Best Practices, Customer Acquisition and Retention
                 Case studies: LinkedIn, Academy of Sciences, Amazon Web Services
Speakers:   Connie Chan Wang, Social Media Manager, LinkedIn
                   Melissa Felder, CMO, California Academy of Sciences
                   Ariel Kelman, Head of WW Marketing, Amazon Web Services
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Nov 28, 2012

Luncheon  Social Conversations that Deliver Customer Value,
                 Customer Acquisition, & Strategic Partnerships.

Speakers:  Kimarie Matthews, VP, Social Web, Wells Fargo
                  Pritham Krishnann, Director, Customer Acquisition & Business Dev.,
                            Charles Schwab
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Oct 25, 2012

Luncheon Digital Marketing Thought Leadership Series
                 Webinar Demand Generation Best Practices:
                 A Case Study on how Intel-GE Care Innovations does them successfully.
Speakers:  Maggie Colby, Director of Marketing at Intel-GE Care Innovations™
                  Mike Agron, Executive Webinar Producer, Co‒Founder of WebAttract, author of
                  WebinarReady™ - A Step-by-Step Guide to Hosting Successful Webinars
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Sept 20, 2012

Luncheon Digital Marketing Thought Leadership Series
                 Word of Mouth Marketing, Brand Advocacy and
                 Building B2B Databases: Case studies from Box and Netsuite
Speakers:  Rob Fuggetta ‒ Author, Founder & CEO of Zuberance
                  Jennifer Borelli ‒ Sr. Manager, Database Marketing, Netsuite
                  Jen Grant ‒ VP Marketing, BOX
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Aug 22, 2012

Luncheon Digital Marketing Thought Leadership Series
                 Managing Multi-Channel Marketing in a Rapidly Changing World:
                 Case Studies from VMware, TravelSmith, and
                  the author of Multi-Channel Forensics
Speakers:  Kathi Kaplan ‒VP Marketing Americas ‒ VMware
                  Kim Hansen ‒ VP Marketing ‒ TravelSmith Outfitters
                  Kevin Hillstrom ‒ Author Multi-Channel Forensics
                                           ‒ former VP DB Marketing ‒ Nordstrom
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Jul 18, 2012

Luncheon Digital Marketing Thought Leadership Series
                 Social Media & Mobile Marketing Case Studies ‒ Adobe, Sticher.com, Edelman
Speakers:  Maria Poveromo ‒ Director Social Media ‒ Adobe Systems
                  Beth Murphy ‒ CMO ‒ Stitcher.com
                  Michael Brito ‒ SVP Social Business Planning ‒ Edelman
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Jun 20, 2012

Luncheon Digital Marketing Thought Leadership Series
                Case Studies from HP + Xerox + 24 HR Fitness + E-Storm
Speakers:  Paul Vallez ‒ HP ‒ GM Global Search & Global eCommerce
                  Melinda Stoker ‒ Xerox ‒ Sr Director Global Integrated Marketing
                  Franck Ardourel ‒ 24 Hour Fitness ‒ Sr Online Marketing Director
                  William Gaultier ‒ CEO ‒ E-Storm
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May 23, 2012

Luncheon XBOX + KINECT Digital Marketing + Future of Advertising Research
Speakers: Mike Parsons ‒ Managing Director ‒ twofifteenmccann
                  Jordan Berg ‒ Co-Founder ‒ Questus
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Apr 18, 2012
Luncheon: DIGITAL MARKETING INNOVATION at FACEBOOK + SAP + BIO-RAD
                Innovative Change - Challenges and Solutions
Speakers: Erica May ‒ Strategic Partner Development ‒ Facebook
                  Todd Wilms ‒ Sr Director ‒ Community and Social Media Marketing ‒ SAP
                  Shawnn Smark ‒ Global eBusiness & CRM ‒ BIO-RAD Laboratories
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Mar 21, 2012
Luncheon: Three Case Studies on Using Marketing Intelligence to
                Improve Results
Featuring: Groupon, Autodesk, and DraftFCB
Speakers: Eric Rasmussen ‒ Groupon ‒ Vice President ‒ Market Research
                  Jack Androvich ‒ Autodesk ‒ Sr Director, Global Sales & Marketing Operations
                  Jason Luis ‒ Draftfcb ‒ Director, Customer Intelligence
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Feb 15, 2012

Luncheon: INSIDE APPLE + TECHNORATI CEO
Speakers: Shani Higgins ‒ CEO ‒ Technorati Media
                 Adam Lashinsky ‒ Sr. Editor at Large ‒ Fortune Magazine
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Jan 11, 2012

Luncheon: PROFITABLE VIRAL VIDEO: 3 Symantec Case Studies
Workshop: SOCIAL MEDIA METRICS: Back By Popular Demand
Speakers: Michael Parker ‒ Vice President Strategic Marketing ‒ Symantec
                 Jim Sterne ‒ Author ‒ Social Media Metrics
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Nov 8, 2011

Luncheon: Integrated Multi-Channel CRM Marketing
Speakers: Akin Arikan ‒ Author and Product Strategist ‒ IBM
                 Sue Coakley ‒ Sr Director Customer Contact Strategy ‒ Yahoo!
                 Brett Billick ‒ CRM Director ‒ Virgin America
                 Anita Baker ‒ Global Lead, Database Marketing ‒ Cisco
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Oct 18, 2011

Luncheon: DIGITAL AGE CREATIVITY
Speakers: Rick Mathieson ‒ Author, Vice President & Creative Director ‒ Creative i
                 Peter Cole ‒ Technology Director ‒ R/GA San Francisco
                 Rick Wootten ‒ Director of eBusiness and eMarketing ‒ SonicWALL
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