|
Join before Registering
July 16 – Palo Alto
Workshop, Mixer & Dinner
Mixer & Dinner Only
Print this
form
and
fax it to 800-613-8819
Call the DMAnc office
at 800-613-9266
Visit the new
DMAnc Career Center
July 31, 2008
Online Marketing Summit
Palo Alto Sheraton
Discount Code DMA20
|
|
|
Upcoming Events
July 16
|
Wine, Dine and Learn Something Sublime:
Career Workshop and Summer Networking Event
Speaker: Jerry Bernhart of Bernhart Associates Executive Search, LLC.
Workshop and Dinner Meeting: 2:30 pm - 8:00 pm
Bay Cafe, Palo Alto
Join us for an afternoon career building workshop taught by famed direct marketing industry guru Jerry Bernhart of Bernhart Associates Executive Search. Then enjoy an evening of wine tasting, networking and dinner followed by a keynote address by Jerry. He’ll give us the results of the DMA Quarterly Employment Survey and a perspective on the “new hiring mindset” plus secrets on how to hire, and be, the best talent.
Afternoon Career Workshop: We’ve all heard and read about it. There is a fundamental shift in the career marketplace. Some call it the New Order, a seismic move away from long-term stable employment to permanent temporary employment. The average tenure for direct marketers in any given job is no more than about 3 years. In the Bay Area even less. That means you better have a first rate resume and superb interviewing skills if you want to stay competitive and get ahead in today’s job market. The first segment of Jerry’s workshop will be a hands on, real world resume building work session. Following will be an interviewing skills segment.
Wine Tasting, Networking, Dinner and Keynote Address: Following the seminar join us for an enjoyable evening of wine tasting, networking, and a delicious dinner. Jerry’s dinner presentation will cover the results of the National DMA Quarterly Employment Survey. Plus, he will give us a unique perspective on the hiring process from the employer’s side of the desk. Hiring for cultural fit… how to write job descriptions that will attract the best and the brightest, with emphasis on developing an overall recruiting strategy.
View More Details
Registration
Sept. 17
|
Direct Marketing Law:
Trademark and Copyright Issues Involved In Online Advertising
Speakesr: Greg Sater and Natasha Shabani, of Rutter Hobbs & Davidoff
Luncheon Meeting and Workshop: 11:30 am - 3:45 pm
Clarion Hotel, Millbrae
If you are involved in Internet advertising of any kind, from e-mail campaigns to
e-commerce websites to search engine optimization efforts, then this is a
“must attend” seminar for you. Learn about the latest cutting edge issues and cases
in Internet advertising law, from some of the top legal eagles in the field.
Plus Bonus Workshop:
Online Contests and Sweepstakes, Privacy, Data Security, and False Advertising Law
Stay after lunch, and Greg Sater and Natasha Shabani will guide us through a deep dive on the laws that apply to online contests, sweepstakes, and “free” offers. We’ll learn about privacy policies and data security; and learn the nuts and bolts of false advertising law and claims substantiation, as it is applied by the Federal Trade Commission and the courts to advertising and on the Internet.
View More Details
Registration
|
|
|
