Direct Marketing Association of Northern California

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EVENT REGISTRATION
Feb 11 ‒ Burlingame

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Luncheon & Speaker*


  Web Analytics Workshop

  Web Usability Workshop


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Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org


Upcoming Events      


Wednesday
Feb 11
2015

Luncheon Meeting (11:30am - 2:00pm)
How to Build Better B2B Email Databases:
10 Steps to Optimize Your Market Coverage


While it is fairly easy to recognize problems associated with B2B email marketing databases ‒ identifying effective solutions can be very challenging. Our luncheon speaker this month, Frank Jamieson, President of Applied DM Research has systematically analyzed 10 key problems associated with building B2B email marketing databases, and he will present 10 solutions that can dramatically improve the quality and market coverage of your B2B email marketing database.

Stay after lunch for two intensive workshops on:
Speakers:    Frank Jamieson ‒ President, Applied DM Research
                    Melinda Stoker ‒ Director, Integrated Marketing Programs, RingCentral

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Wednesday
Feb 11
2015

Certification Workshop (2:15pm - 4:00pm)
Web Analytics


Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and help you take full advantage of Google Analytics and other tools. This intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.

Presenter:
   John Thyfault ‒ VP, Search Engine & Social Media Marketing, Beasley Direct Marketing

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Wednesday
Feb 11
2015

Certification Workshop (4:15pm - 6:00pm)
Web Usability


Once you’ve driven traffic to your site, are you maximizing the value of it for your visitors? Too many sites have been developed without a good, clear plan that leads visitors to what they are looking for. This session will help you set up a testing and optimization plan, understand mobile optimization, and how content informs your design. We’ll also cover user panels, eye tracking and interaction tracking.

Presenter:
   John Thyfault ‒ VP, Search Engine & Social Media Marketing, Beasley Direct Marketing

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Wednesday
Mar 18
2015

Luncheon Meeting (11:30am - 2:00pm)
How data is driving personalized offers and better response rates
in email and direct mail marketing


This session will explore several case studies around the use of extensive customer data in providing recommendations, offers, and promotions to improve email and direct mail response rates.

Stay after lunch for two intensive workshops on:

Saturday
March 28
2015

UC Berkeley Extension Class (8:00am - 5:00pm)
Email and Online Marketing


Power up your email marketing to maximize business profits. Learn winning marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and spam filters. Explore the use of social media to build email lists, registrations and sales. Learn how to implement triggered emails, craft lead-nurturing emails, design emails for mobile users and implement responsive design. Discuss opt-in and list-building techniques, and learn creative design tips to get your emails noticed and opened. Discover how to use offer personalization and segmentation strategies that work, as well as landing page and website optimization to increase conversion to sale.

Presenter:
   Laurie Beasley ‒ President, Beasley Direct Marketing

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Thursday
April 2
to May 21
2015

UCSC Extension Class (6:00pm - 9:00pm)
Search Engine Marketing


Your website is your primary marketing window to the world. But how will the world find you and will they stay to look around once they arrive? How can you score better with search engines by having an active organic search (SEO) program? When does it pay to advertise online and use SEM/PPC campaigns? What are the options? How do I track spending and results? How do I use Social Media to improve my search engine rankings and what tools are available? Find answers to these questions and learn to create a complete and effective Web-marketing program.

Presenter:
   John Thyfault ‒ VP, Search Engine & Social Media Marketing, Beasley Direct Marketing

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Wednesday
Apr 15
2015

Luncheon Meeting (11:30am - 2:00pm)
Optimizing B2B Persona Marketing


We all know that writing compelling and relevant marketing messages is a key component associated with achieving B2B email success. Persona Marketing has been developed to help marketers identify and visualize the needs and desires of people they want to sell products and or services to. We will have a panel of Silicon Valley marketers who use Persona Marketing to develop compelling and relevant marketing messages. Come to this luncheon to learn how leading marketers are using Persona Marketing to generate more effective messaging to improve sales and marketing success.

Stay after lunch for two intensive workshops on:

Wednesday
May 20
2015

Luncheon Meeting (11:30am - 2:00pm)
Optimizing profitability using content marketing


Many have wondered how much content marketing contributes to the bottom line. We’ll discuss how to optimize content marketing to generate more qualified leads and move those leads through to the sales pipeline.

Stay after lunch for two intensive workshops on:

Wednesday
June 17
2015

Luncheon Meeting (11:30am - 2:00pm)
How Mobile is Transforming Consumer Behavior and as a Consequence Marketing


Mobility, digital-social-mobile, has transformed consumer behavior. The lines between all forms of media are blurring and the strategies, tactics and rules for marketer-consumer engagement have changed, forever. We Will discuss the new frontiers of marketing and what marketers must consider to survive and thrive in the months and years to come.

Stay after lunch for two intensive workshops on:


Past Events      


Jan 21, 2015

Luncheon Meeting:
    Copywriting and Marketing for Multi-Touch Nurturing Campaigns
Speaker:   Otis Maxwell, Creative Director, Beasley Direct Marketing
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Nov 19, 2014

Luncheon Meeting:
    What B2B Tactics ACTUALLY Worked in 2014 & How to Optimize for 2015
Speaker:   Ian Michiels, Principal & CEO, Gleanster
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Oct 15, 2014

Luncheon Meeting:
    How to Optimize Marketing Automation: A case study by Bio-Rad
Speakers:   Renaud Bizet, Marketing Operations Director - Global Marketing, Bio-Rad
                   Alison Willett, Global Demand Generation Marketing Manager, Bio-Rad
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Sept 17, 2014

Luncheon Meeting:
    How Wells Fargo Creates Innovative Social Media Strategies
Speaker:     Kimarie Matthews, VP Social, Wells Fargo

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Aug 20, 2014

Special Extended Luncheon:
    SiriusDecisions Seminars:Demand Generation Modeling and
    A Framework Approach to Lead Modeling

Speaker:     Kerry Cunningham, Research Director, SiriusDecisions

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Jun 18, 2014

Luncheon Meeting:
    SEO Beyond Keywords, Meta-Tags, and Links
Speaker:     Andreas Ramos, manager for Global SEO at Cisco

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May 21, 2014

Special Extended Luncheon:
    B2B Marketing Day
    Filling the top of the funnel; marketing automation gotchas; and
    workshops on demand generation and lead conversion

Speakers:
    Denise Greenberg, Owner & Founder, TargetRight Marketing
    Debra da Costa, President, Direct Marketing Partners
    Tom Judge, Vice President, Direct Marketing Partners
    Laurie Beasley, Co-founder & President, Beasley Direct Marketing
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Apr 23, 2014

Luncheon:
    Big data for marketing isn’t just for big companies any more:
    Case study by Xactly

Speakers:    Amanda Kahlow, CEO and Founder of 6Sense
                    Scott Broomfield, CMO of Xactly
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Mar 19, 2014

Luncheon:
    Social ROI:   How to Transform Myth In to Reality
Moderators:   Carter Hostelley, Gretchen Hoffman, and Kerri Carlson
Panelists:       Dennis Shiao, Molly McCarty, and Alex Flagg
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Feb 13, 2014

Luncheon:
    Creative Slamdown:   How world-class creatives successfully
    sell the most challenging products!

Moderator:   Carol Worthington-Levy ‒ Creative Director at; Worthington-Levy Creative
Creative Directors: Melinda Risolo, Lisa Charlebois, Kathleen Lemmon, Mark Orr
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Jan 15, 2014

Luncheon:
    Why It Takes 7 - 13+ Touches to Develop a Qualified Sales Lead
   Today: A Case study from Anritsu Company

Speakers:   Laurie Beasley ‒ President of Beasley Direct Marketing, Inc
                   Tom Judge ‒ VP of Strategy at Direct Marketing Partners
                   Katherine Van Diepen ‒ Director of Marketing Communications, Anritsu Co.
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Nov 20, 2013

Luncheon:
    10 Steps to Building a Lead Generation Machine: NetBase Case Study
Speakers:   Gretchen Hoffman ‒ VP, Global Lead Generation & Field Marketing at NetBase, Social Intelligence Solutions
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Oct 23, 2013

Luncheon:
    Persona Marketing: How to understand and segment your customers
    and members

Speakers:   Maureen Keefe ‒ Marketing Director, Fine Arts Museums of San Francisco
                   Kevin Hillstrom ‒ CEO of MineThatData and author of five books on analytics,
                   including Hillstroms Hashtag Analytics
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Sept 18, 2013

Luncheon:
    Content Marketing: The New Form of Marketing without Big Budgets
Speakers:   Andreas Ramos ‒ author of The Big Book of Content Marketing and Search Engine Marketing
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Aug 21, 2013

Luncheon:
    The Social Buying Cycle: Understanding Your Customer and
    How to Measure Success

Speakers:   Aaron Kahlow ‒ CEO ‒ Online Marketing Institute
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Jun 19, 2013

Luncheon:
    How to Grow & Scale a Global Demand Generation & Consumer
    Marketing Organization ‒ Case studies by NetSuite & Yelp

Speakers:   Robert Israch ‒ VP Marketing, Global Marketing Programs ‒ NetSuite
                   Dylan Swift ‒ Head of National Marketing ‒ Yelp
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May 15, 2013

Luncheon:
    Demand Generation Challenges & Solutions:
    Case studies by Cisco Systems and Jive Software

Speakers:   Joseph Puthussery ‒ VP Marketing, Global Demand Center ‒ Cisco Systems
                   John Rizzo ‒ Chief Marketing Officer ‒ Jive Software
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Apr 17, 2013

Luncheon:
    Why you need to radically re-design your email campaigns
    for mobile devices, and how to do it.

Speakers:   Lindsay Mueller ‒ Digital Cross Platform Marketing Mgr ‒ Rewards Network
                   Brenna Scurlock ‒ Senior Email Developer ‒ Rewards Network
                   Chris Studabaker ‒ Regional Manager ‒ ExactTarget
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Mar 21, 2013

Luncheon:
    Recent trends in search, social and global marketing
    in healthcare and web services industries.

Speakers:   Kristy LoRusso ‒ VP Direct Marketing ‒ Kaiser Permanente
                   Meagen Eisenberg ‒ VP Demand Generation ‒ DocuSign
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Feb 20, 2013

Luncheon:
    Trends in Social Media with Clara Shih and Fireman’s Fund Insurance
Speakers:   Clara Shih ‒ author, The Facebook Era, CEO of Hearsay Social and
                                        Board of Director at Starbucks Corporation
                   Juliene Conway ‒ CMO, Firemanís Fund Insurance, an Allianz Group Company
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Jan 16, 2013

Luncheon:
    Digital Marketing Thought Leadership Series
    Social Media Best Practices, Customer Acquisition and Retention
    Case studies: LinkedIn, Academy of Sciences, Amazon Web Services
Speakers:   Connie Chan Wang, Social Media Manager, LinkedIn
                   Melissa Felder, CMO, California Academy of Sciences
                   Ariel Kelman, Head of WW Marketing, Amazon Web Services
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Nov 28, 2012

Luncheon:
    Social Conversations that Deliver Customer Value,
    Customer Acquisition, & Strategic Partnerships.

Speakers:  Kimarie Matthews, VP, Social Web, Wells Fargo
                  Pritham Krishnann, Director, Customer Acquisition & Business Dev.,
                            Charles Schwab
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Oct 25, 2012

Luncheon:
    Digital Marketing Thought Leadership Series
    Webinar Demand Generation Best Practices:
    A Case Study on how Intel-GE Care Innovations does them successfully.

Speakers:  Maggie Colby, Director of Marketing at Intel-GE Care Innovations™
                  Mike Agron, Executive Webinar Producer, Co‒Founder of WebAttract, author of
                  WebinarReady™ - A Step-by-Step Guide to Hosting Successful Webinars
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Sept 20, 2012

Luncheon:
    Digital Marketing Thought Leadership Series:
    Word of Mouth Marketing, Brand Advocacy and
    Building B2B Databases: Case studies from Box and Netsuite
Speakers:  Rob Fuggetta ‒ Author, Founder & CEO of Zuberance
                  Jennifer Borelli ‒ Sr. Manager, Database Marketing, Netsuite
                  Jen Grant ‒ VP Marketing, BOX
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Aug 22, 2012

Luncheon:
    Digital Marketing Thought Leadership Series:
    Managing Multi-Channel Marketing in a Rapidly Changing World:
    Case Studies from VMware, TravelSmith, and the author of Multi-Channel Forensics
Speakers:  Kathi Kaplan ‒VP Marketing Americas ‒ VMware
                  Kim Hansen ‒ VP Marketing ‒ TravelSmith Outfitters
                  Kevin Hillstrom ‒ Author Multi-Channel Forensics
                                           ‒ former VP DB Marketing ‒ Nordstrom
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Jul 18, 2012

Luncheon:
    Digital Marketing Thought Leadership Series:
    Social Media & Mobile Marketing Case Studies ‒ Adobe, Sticher.com, Edelman
Speakers:  Maria Poveromo ‒ Director Social Media ‒ Adobe Systems
                  Beth Murphy ‒ CMO ‒ Stitcher.com
                  Michael Brito ‒ SVP Social Business Planning ‒ Edelman
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Jun 20, 2012

Luncheon:
    Digital Marketing Thought Leadership Series:
    Case Studies from HP + Xerox + 24 HR Fitness + E-Storm

Speakers:  Paul Vallez ‒ HP ‒ GM Global Search & Global eCommerce
                  Melinda Stoker ‒ Xerox ‒ Sr Director Global Integrated Marketing
                  Franck Ardourel ‒ 24 Hour Fitness ‒ Sr Online Marketing Director
                  William Gaultier ‒ CEO ‒ E-Storm
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May 23, 2012

Luncheon:
    XBOX + KINECT Digital Marketing + Future of Advertising Research
Speakers: Mike Parsons ‒ Managing Director ‒ twofifteenmccann
                  Jordan Berg ‒ Co-Founder ‒ Questus
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Apr 18, 2012
Luncheon:
    DIGITAL MARKETING INNOVATION at FACEBOOK + SAP + BIO-RAD
    Innovative Change - Challenges and Solutions

Speakers: Erica May ‒ Strategic Partner Development ‒ Facebook
                  Todd Wilms ‒ Sr Director ‒ Community and Social Media Marketing ‒ SAP
                  Shawnn Smark ‒ Global eBusiness & CRM ‒ BIO-RAD Laboratories
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Mar 21, 2012
Luncheon:
    Three Case Studies on Using Marketing Intelligence to Improve Results
    Featuring: Groupon, Autodesk, and DraftFCB

Speakers: Eric Rasmussen ‒ Groupon ‒ Vice President ‒ Market Research
                  Jack Androvich ‒ Autodesk ‒ Sr Director, Global Sales & Marketing Operations
                  Jason Luis ‒ Draftfcb ‒ Director, Customer Intelligence
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