Direct Marketing Association of Northern California

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EVENT REGISTRATION
Sept 16 ‒ Burlingame

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Luncheon & Speaker


  WordPress Workshop

  Web Analytics Workshop

  Web Usability Workshop


DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org

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Upcoming Events      


Wednesday
Sept 16
2015

Luncheon Meeting (11:30am - 2:00pm)
Seminar: How to unplug your Marketing Automation Pipeline


Presenter:
  Jeannine Seremi ‒ Sr Director of Demand Generation & Marketing Operations, Collabnet

Join us for our upcoming luncheon, featuring, Jeannine Seremi, who is one of Silicon Valley’s most experienced demand generation executives. She will be giving a tactical seminar on how to unplug your marketing automation pipeline.

Join us before the luncheon for a workshop on: Stay after lunch for two intensive workshops on: View More Details

Wednesday
Sept 16
2015

Certification Workshop (9:30am - 11:30am)
WordPress: The Smart Marketer’s WordPress Workshop


In one session, get a better understanding of WordPress and what it can do for your business. Learn why over 74 million websites use the powerful WordPress CMS today, and the right or wrong reasons to use it for your business and marketing. This workshop skips technical jargon to share truths and myths about search engine optimization (SEO) in WordPress, ease of use, and benefits. You’ll gain real-world insights, tips and warnings important for marketing decision makers.

Presenter:
   Carlos A. Perez ‒ Creative Director, Beasley Direct and Online Marketing

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Wednesday
Sept 16
2015

Certification Workshop (2:15pm - 4:15pm)
Web Analytics: Moving The ROI Meter


Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and help you take full advantage of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.

Presenter:
   John Thyfault ‒ VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

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Wednesday
Sept 16
2015

Certification Workshop (4:30pm - 6:30pm)
Web Usability: Maximizing the Visitors to Your Site


Once you’ve driven the traffic to your site, are you maximizing the value of the visitors? Too many sites have been developed over the years without a good, clear plan that leads visitors to what they are looking for.

Presenter:
   John Thyfault ‒ VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

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Wednesday
Oct 21
2015

Evening Meeting (5:30pm - 7:30pm)
Seminar: Five Tips on Choosing a Marketing Automation System


Presenter:
   Karla Haley ‒ Marketo & Salesforce.com Consultant

Join us for our upcoming evening event, featuring Karla Haley, one of Silicon Valley’s most-experienced marketing and sales automation consultants, who will be delivering a tactical seminar on how to choose a marketing automation system.
It’s not every day that you choose a marketing automation (MA) system, but it’s likely to come up more often in your career than you might think. This seminar will give you the top five areas to consider when thinking about changing your marketing automation system.

Join us in the afternoon for two intensive workshops on:

Wednesday
Oct 21
2015

Certification Workshop (1:30pm - 3:30pm)
Social Media Advertising Best Practices: How to create and run ads on Facebook, Youtube, LinkedIn and Google+


As social media sites grow and mature, many marketers are adding targeted advertising on social sites to their media mix. Advertising on social media sites has the advantage of getting your message in front of the right people based on their activities and characteristics. Done properly it can deliver strong ROI, and help you to develop a more in-depth understanding of your customers. This workshop will walk you through the major social media sites, their offerings and the best practices to optimize your message to the site and the social media user. These best practices will look at both desktop and mobile advertising opportunities.

Presenter:
   John Thyfault ‒ VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

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Wednesday
Oct 21
2015

Certification Workshop (3:30pm - 5:30pm)
Local and Mobile SEO Best Practices: The Intersection of Local Search and the Mobile Customer


Local search is different. You need to know how to play the game even if you don’t have a storefront or local office. 30% of all searches now have local intent, and if you’re not optimized you’ll lose business to smaller, but more agile competitors. The smart marketer will ensure that he gets his products in front of the searcher’s eyes by taking advantage of Google’s local search technology. This seminar will give you twenty best practices that can be used to drive relevant traffic and sales to your website, whether you are a national brand or one-location operation.

Presenter:
   John Thyfault ‒ VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

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Wednesday
Nov 18
2015

Luncheon Meeting (11:30am - 2:00pm)
The Addressable Consumer: How to incorporate and maximize big data in your email program


Challenges abound with email marketing. Do you implement an abandon cart program or revise your welcome email? Do you get a new template or optimize your opt-out page? The questions go on and on, but now we have something else to consider. What do we do (if anything) with this “Big Data” thing everyone talks about? How does that impact my business and how do I think about the data I have? These questions and more are being posed by marketers in every vertical and the solutions range from simple to complex.


Wednesday
Jan 20
2016

Luncheon Meeting (11:30am - 2:00pm)
How direct mail thrives and interacts with other channels in the new omniChannel world!


Hear firsthand how to leverage print and Direct mail as a “must have ‒ must use” proven tool within your marketing communications portfolios. You will learn how industry leaders:
  • Use print/direct mail as their primary marketing tool.
  • How to get the best response rates from introducing unique formats and utilizing some hot trends!
  • Learn why many are migrating back to this channel according to the DMA 2015 Statistical fact book.
Come listen to a discussion and learn why direct mail is alive and thriving and will be for years to come!



Past Events      


Jun 17, 2015

Luncheon Meeting:
    How Mobile is Transforming Consumer Behavior
    and as a Consequence Marketing

Speaker:
    Michael Becker, Managing Partner, mCordis
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May 20, 2015

Luncheon Meeting:
    Optimizing profitability using content marketing
Speaker:
  Jason Miller, Sr. Content Marketing Manager, LinkedIn and
  author of “Welcome to the Funnel”
View More Details

Apr 15, 2015

Luncheon Meeting:
    How to Optimize B2B Persona Marketing
Speakers:
  Heather Vaughan, Sr. Marketing Director, North America, Oracleg
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
  Jeff Kostermans, VP Marketing, Reach Analytics
  Jennifer Merkle, VGlobal Demand Center Consultant, Intel
  Katrina Galway, Segment and Persona Mkg. Strategy Mgr., HP
View More Details

Mar 18, 2015

Luncheon Meeting:
    Local and Mobile SEO Best Practices: :
    The Intersection of Local Search and the Connected Consumer
Speaker:
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
View More Details

Feb 11, 2015

Luncheon Meeting:
    How to Build Better B2B Email Databases:
    10 Steps to Optimize Your Market Coverage

Speaker:   Frank Jamieson, President, Applied DM Research
View More Details

Jan 21, 2015

Luncheon Meeting:
    Copywriting and Marketing for Multi-Touch Nurturing Campaigns
Speaker:   Otis Maxwell, Creative Director, Beasley Direct Marketing
View More Details

Nov 19, 2014

Luncheon Meeting:
    What B2B Tactics ACTUALLY Worked in 2014 & How to Optimize for 2015
Speaker:   Ian Michiels, Principal & CEO, Gleanster
View More Details

Oct 15, 2014

Luncheon Meeting:
    How to Optimize Marketing Automation: A case study by Bio-Rad
Speakers:   Renaud Bizet, Marketing Operations Director - Global Marketing, Bio-Rad
                   Alison Willett, Global Demand Generation Marketing Manager, Bio-Rad
View More Details

Sept 17, 2014

Luncheon Meeting:
    How Wells Fargo Creates Innovative Social Media Strategies
Speaker:     Kimarie Matthews, VP Social, Wells Fargo

View More Details

Aug 20, 2014

Special Extended Luncheon:
    SiriusDecisions Seminars:Demand Generation Modeling and
    A Framework Approach to Lead Modeling

Speaker:     Kerry Cunningham, Research Director, SiriusDecisions

View More Details

Jun 18, 2014

Luncheon Meeting:
    SEO Beyond Keywords, Meta-Tags, and Links
Speaker:     Andreas Ramos, manager for Global SEO at Cisco

View More Details

May 21, 2014

Special Extended Luncheon:
    B2B Marketing Day
    Filling the top of the funnel; marketing automation gotchas; and
    workshops on demand generation and lead conversion

Speakers:
    Denise Greenberg, Owner & Founder, TargetRight Marketing
    Debra da Costa, President, Direct Marketing Partners
    Tom Judge, Vice President, Direct Marketing Partners
    Laurie Beasley, Co-founder & President, Beasley Direct Marketing
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Apr 23, 2014

Luncheon:
    Big data for marketing isn’t just for big companies any more:
    Case study by Xactly

Speakers:    Amanda Kahlow, CEO and Founder of 6Sense
                    Scott Broomfield, CMO of Xactly
View More Details

Mar 19, 2014

Luncheon:
    Social ROI:   How to Transform Myth In to Reality
Moderators:   Carter Hostelley, Gretchen Hoffman, and Kerri Carlson
Panelists:       Dennis Shiao, Molly McCarty, and Alex Flagg
View More Details

Feb 13, 2014

Luncheon:
    Creative Slamdown:   How world-class creatives successfully
    sell the most challenging products!

Moderator:   Carol Worthington-Levy ‒ Creative Director at; Worthington-Levy Creative
Creative Directors: Melinda Risolo, Lisa Charlebois, Kathleen Lemmon, Mark Orr
View More Details

Jan 15, 2014

Luncheon:
    Why It Takes 7 - 13+ Touches to Develop a Qualified Sales Lead
   Today: A Case study from Anritsu Company

Speakers:   Laurie Beasley ‒ President of Beasley Direct Marketing, Inc
                   Tom Judge ‒ VP of Strategy at Direct Marketing Partners
                   Katherine Van Diepen ‒ Director of Marketing Communications, Anritsu Co.
View More Details

Nov 20, 2013

Luncheon:
    10 Steps to Building a Lead Generation Machine: NetBase Case Study
Speakers:   Gretchen Hoffman ‒ VP, Global Lead Generation & Field Marketing at NetBase, Social Intelligence Solutions
View More Details

Oct 23, 2013

Luncheon:
    Persona Marketing: How to understand and segment your customers
    and members

Speakers:   Maureen Keefe ‒ Marketing Director, Fine Arts Museums of San Francisco
                   Kevin Hillstrom ‒ CEO of MineThatData and author of five books on analytics,
                   including Hillstroms Hashtag Analytics
View More Details

Sept 18, 2013

Luncheon:
    Content Marketing: The New Form of Marketing without Big Budgets
Speakers:   Andreas Ramos ‒ author of The Big Book of Content Marketing and Search Engine Marketing
View More Details

Aug 21, 2013

Luncheon:
    The Social Buying Cycle: Understanding Your Customer and
    How to Measure Success

Speakers:   Aaron Kahlow ‒ CEO ‒ Online Marketing Institute
View More Details

Jun 19, 2013

Luncheon:
    How to Grow & Scale a Global Demand Generation & Consumer
    Marketing Organization ‒ Case studies by NetSuite & Yelp

Speakers:   Robert Israch ‒ VP Marketing, Global Marketing Programs ‒ NetSuite
                   Dylan Swift ‒ Head of National Marketing ‒ Yelp
View More Details

May 15, 2013

Luncheon:
    Demand Generation Challenges & Solutions:
    Case studies by Cisco Systems and Jive Software

Speakers:   Joseph Puthussery ‒ VP Marketing, Global Demand Center ‒ Cisco Systems
                   John Rizzo ‒ Chief Marketing Officer ‒ Jive Software
View More Details

Apr 17, 2013

Luncheon:
    Why you need to radically re-design your email campaigns
    for mobile devices, and how to do it.

Speakers:   Lindsay Mueller ‒ Digital Cross Platform Marketing Mgr ‒ Rewards Network
                   Brenna Scurlock ‒ Senior Email Developer ‒ Rewards Network
                   Chris Studabaker ‒ Regional Manager ‒ ExactTarget
View More Details

Mar 21, 2013

Luncheon:
    Recent trends in search, social and global marketing
    in healthcare and web services industries.

Speakers:   Kristy LoRusso ‒ VP Direct Marketing ‒ Kaiser Permanente
                   Meagen Eisenberg ‒ VP Demand Generation ‒ DocuSign
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Feb 20, 2013

Luncheon:
    Trends in Social Media with Clara Shih and Fireman’s Fund Insurance
Speakers:   Clara Shih ‒ author, The Facebook Era, CEO of Hearsay Social and
                                        Board of Director at Starbucks Corporation
                   Juliene Conway ‒ CMO, Firemanís Fund Insurance, an Allianz Group Company
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Jan 16, 2013

Luncheon:
    Digital Marketing Thought Leadership Series
    Social Media Best Practices, Customer Acquisition and Retention
    Case studies: LinkedIn, Academy of Sciences, Amazon Web Services
Speakers:   Connie Chan Wang, Social Media Manager, LinkedIn
                   Melissa Felder, CMO, California Academy of Sciences
                   Ariel Kelman, Head of WW Marketing, Amazon Web Services
View More Details

Nov 28, 2012

Luncheon:
    Social Conversations that Deliver Customer Value,
    Customer Acquisition, & Strategic Partnerships.

Speakers:  Kimarie Matthews, VP, Social Web, Wells Fargo
                  Pritham Krishnann, Director, Customer Acquisition & Business Dev.,
                            Charles Schwab
View More Details

Oct 25, 2012

Luncheon:
    Digital Marketing Thought Leadership Series
    Webinar Demand Generation Best Practices:
    A Case Study on how Intel-GE Care Innovations does them successfully.

Speakers:  Maggie Colby, Director of Marketing at Intel-GE Care Innovations™
                  Mike Agron, Executive Webinar Producer, Co‒Founder of WebAttract, author of
                  WebinarReady™ - A Step-by-Step Guide to Hosting Successful Webinars
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Sept 20, 2012

Luncheon:
    Digital Marketing Thought Leadership Series:
    Word of Mouth Marketing, Brand Advocacy and
    Building B2B Databases: Case studies from Box and Netsuite
Speakers:  Rob Fuggetta ‒ Author, Founder & CEO of Zuberance
                  Jennifer Borelli ‒ Sr. Manager, Database Marketing, Netsuite
                  Jen Grant ‒ VP Marketing, BOX
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Aug 22, 2012

Luncheon:
    Digital Marketing Thought Leadership Series:
    Managing Multi-Channel Marketing in a Rapidly Changing World:
    Case Studies from VMware, TravelSmith, and the author of Multi-Channel Forensics
Speakers:  Kathi Kaplan ‒VP Marketing Americas ‒ VMware
                  Kim Hansen ‒ VP Marketing ‒ TravelSmith Outfitters
                  Kevin Hillstrom ‒ Author Multi-Channel Forensics
                                           ‒ former VP DB Marketing ‒ Nordstrom
View More Details

Jul 18, 2012

Luncheon:
    Digital Marketing Thought Leadership Series:
    Social Media & Mobile Marketing Case Studies ‒ Adobe, Sticher.com, Edelman
Speakers:  Maria Poveromo ‒ Director Social Media ‒ Adobe Systems
                  Beth Murphy ‒ CMO ‒ Stitcher.com
                  Michael Brito ‒ SVP Social Business Planning ‒ Edelman
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Jun 20, 2012

Luncheon:
    Digital Marketing Thought Leadership Series:
    Case Studies from HP + Xerox + 24 HR Fitness + E-Storm

Speakers:  Paul Vallez ‒ HP ‒ GM Global Search & Global eCommerce
                  Melinda Stoker ‒ Xerox ‒ Sr Director Global Integrated Marketing
                  Franck Ardourel ‒ 24 Hour Fitness ‒ Sr Online Marketing Director
                  William Gaultier ‒ CEO ‒ E-Storm
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May 23, 2012

Luncheon:
    XBOX + KINECT Digital Marketing + Future of Advertising Research
Speakers: Mike Parsons ‒ Managing Director ‒ twofifteenmccann
                  Jordan Berg ‒ Co-Founder ‒ Questus
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Apr 18, 2012
Luncheon:
    DIGITAL MARKETING INNOVATION at FACEBOOK + SAP + BIO-RAD
    Innovative Change - Challenges and Solutions

Speakers: Erica May ‒ Strategic Partner Development ‒ Facebook
                  Todd Wilms ‒ Sr Director ‒ Community and Social Media Marketing ‒ SAP
                  Shawnn Smark ‒ Global eBusiness & CRM ‒ BIO-RAD Laboratories
View More Details

Mar 21, 2012
Luncheon:
    Three Case Studies on Using Marketing Intelligence to Improve Results
    Featuring: Groupon, Autodesk, and DraftFCB

Speakers: Eric Rasmussen ‒ Groupon ‒ Vice President ‒ Market Research
                  Jack Androvich ‒ Autodesk ‒ Sr Director, Global Sales & Marketing Operations
                  Jason Luis ‒ Draftfcb ‒ Director, Customer Intelligence
View More Details



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