Direct Marketing Association of Northern California

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EVENT REGISTRATION
Nov 16 - Burlingame

Online Reg
 
Luncheon & Speaker


  Email Marketing Fundamentals Workshop

  Advanced Email Marketing Workshop


DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org

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January 24, 2017

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Upcoming Events      


Wed
Nov 16
2016
Luncheon Meeting (11:30am - 2:00pm)
How to Create a Social Influencer Marketing Strategy


Speaker:   Francesca Cruz ‒ VP, Customer Success at TapInfluence

While the digital advertising and marketing spend is projected to be $83 billion in the US in 2016, marketers are still seeing imperfect conversion rates from prospect awareness to SQLs to bookings. Website or landing pages convert at 7% and content syndication sites convert at a mere 2%. Driving better conversions to scale pipeline success means starting out with understanding who the potential buyers are, and getting your message to them. In this session, learn how social influencer marketing can improve your marketing and sales funnel.

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Wed
Nov 16
2016
Workshop (2:30pm - 4:30pm)
Email Marketing Fundamentals:
Copy, design, and list strategies for success


Instructor:   Laurie Beasley ‒ President, Beasley Direct and Online Marketing

Power up your email marketing to maximize business profits. This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll discuss winning strategies for subject lines, which day of the week to send, frequency, how to implement triggered, nurture, and social email strategies. We’ll cover how to design emails for Mobile users and use responsive design, opt-in and list building techniques, offer strategies, personalization and segmentation. Plus, landing page and website optimization to increase conversion to sale.

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Wed
Nov 16
2016
Workshop (4:45pm - 6:45pm)     Class Closed
Advanced Email Marketing:
Making your email deliverable and how to use email sending platforms and Marketing Automation to your best advantage


Instructor:   David Beasley ‒ Vice President Online Marketing, Beasley Direct and Online Marketing

This course is for the advanced email marketer and discusses techniques on designing and coding your email to get through spam filters and to display properly in all of the browsers. We’ll discuss how to optimize your email design for mobile, using mobile-aware and responsive design. Learn how email broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating email response data with your CRM system.

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Wed
Jan 18
2017
Luncheon Meeting (11:30am - 2:00pm)
Interactive Marketing Using Direct Mail - The Irresistible Channel for Success!

  • Come touch, hear, feel and participate with us on the future of Direct Mail.
  • Digital Channels vs. Direct Mail
  • Smart Tools for Leveraging Optimal Marketing results.
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Wed
Feb 15
2017
Luncheon Meeting (11:30am - 2:00pm)
How to Leverage Social Data and Audience Insights for Market Research and Growth


Speaker:   Shilpi Agarwal ‒ social data evangelist, growth hacker, startup advisor

There’s a saying “Go Fishing Where the Fish Are”. Social Media is the world’s largest focus group and businesses can leverage Social Data to find golden nuggets of audience insights for market research and growth. In this session, we’ll look into how these Insights can help you drive and accelerate your business - whether it is to launch a new product or find new audiences for your existing products or services.


Wed
Mar 15
2017
Luncheon Meeting (11:30am - 2:00pm)
How Hi-Tech Companies are Using Direct Mail to Break Through to Prospects in New Ways
High-Pact Creative and Offers


Getting mind share with buyers of high ticket hi-tech items that involve a complex sales has always been difficult. That’s why many hi-tech companies are turning to multi-touch campaigns with a direct mail component to deliver high impact creative and offers that go directly to the target’s desk, and don’t get lost in the noise of digital channels. Direct mail has a higher conversion rate (4-6%) than any other channel and has the advantage of letting you show and talk about your product in greater detail than a digital offer.


Wed
Apr 19
2017
Luncheon Meeting (11:30am - 2:00pm)
The Rise of The Connected Marketer™,
The Next Frontier of Marketing


Speaker:   Michael J. Becker ‒ Managing Partner, mCordis

As millions of people adopt connected devices, i.e., smartphones, smart watches, and smart homes, they are opening themselves up to a world of new services and a new set of expectations. As a consequence, marketing to the connected individual requires a new approach. In this workshop you’ll learn about the rise of The Connected Marketer™, the next frontier of marketing.


Wed
May 17
2017
Luncheon Meeting (11:30am - 2:00pm)
DMAnc Data Discovery Day


Data is the number one criteria for success in any direct or targeted campaign. Join us for our first annual DMAnc Data Discovery Day. We’ll offer several sessions on how to select, cleanse, and append email, postal data, and account data. We’ll also discuss how to build target account data sets and the latest techniques in appending and using social data to enhance your list profile.



Past Events      


Oct 19, 2016

Luncheon Meeting:
    Account Based Marketing and the Keys to Sales & Marketing Success
Speaker:
   John Dering ‒ Director of ABM Technology and Strategy, Demandbase
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Sept 21, 2016

Luncheon Meeting:
    Email is Your Largest Mobile Channel:
    Insights and Tactics to Master This Tectonic Shift
Speaker:
   Loren McDonald ‒ IBM Marketing Cloud
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May 18, 2016

Luncheon Meeting:
    What is Growth Hacking and Why are Top Marketing Organizations Using it?
Speaker:
   Andreas Ramos ‒ Author of 12 Books on SEO
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Mar 16, 2016

Luncheon Meeting:
    Rethinking Email Marketing in 2016
Speaker:
   Casey Swanton ‒ Email Strategist, Return Path
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Feb 24, 2016

Luncheon Meeting:
    How to do LinkedIn paid advertising and use LinkedIn data
    to build targeted lists

Speaker:
   Dick Reed ‒ CEO, JustMedia
   Sky Cassidy ‒ CEO, ProspectDB
   Ajay Gupta ‒ CEO, Stirista
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Jan 20, 2016

Luncheon Meeting:
    How the new OmniChannel world thrives when direct mail
    interacts in the Digital Channel arena!

Speaker:
   Stacy Denney ‒ Managing Director, THINKSMART Data Services
   Kirk Copeland ‒ Marketing Strategy Consultant, Bank of the West
   Carol Worthington-Levy ‒ Principal, Worthington-Levy Creative
   Mike Gunderson ‒ President, Gunderson Direct Inc.
   Steve Rhodes ‒ Sr. Innovations Specialist, Japs-Olson Company
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Nov 18, 2015

Luncheon Meeting:
    The Addressable Consumer:
    How to incorporate and maximize big data in your email program
Speaker:
   Ryan Phelan ‒ VP Marketing Insights, Adestra, and Chair, Email Experience Council
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Sept 24, 2015

Luncheon Meeting:
    Seminar: How to Unplug your Marketing Automation Pipeline
Speaker:
    Jeannine Seremi, Sr Director, Demand Generation & Marketing Operations, Collabnet
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Aug 19, 2015

Luncheon Meeting:
    A Tactical “How to” Seminar on Building Better Buyer Personas
Speaker:
    Mike Gospe, Co-Founder, KickStart Alliance, and author of The Marketing High Ground
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Jun 17, 2015

Luncheon Meeting:
    How Mobile is Transforming Consumer Behavior
    and as a Consequence Marketing

Speaker:
    Michael Becker, Managing Partner, mCordis
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May 20, 2015

Luncheon Meeting:
    Optimizing profitability using content marketing
Speaker:
  Jason Miller, Sr. Content Marketing Manager, LinkedIn and
  author of “Welcome to the Funnel”
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Apr 15, 2015

Luncheon Meeting:
    How to Optimize B2B Persona Marketing
Speakers:
  Heather Vaughan, Sr. Marketing Director, North America, Oracleg
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
  Jeff Kostermans, VP Marketing, Reach Analytics
  Jennifer Merkle, VGlobal Demand Center Consultant, Intel
  Katrina Galway, Segment and Persona Mkg. Strategy Mgr., HP
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Mar 18, 2015

Luncheon Meeting:
    Local and Mobile SEO Best Practices: :
    The Intersection of Local Search and the Connected Consumer
Speaker:
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
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Feb 11, 2015

Luncheon Meeting:
    How to Build Better B2B Email Databases:
    10 Steps to Optimize Your Market Coverage

Speaker:   Frank Jamieson, President, Applied DM Research
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Jan 21, 2015

Luncheon Meeting:
    Copywriting and Marketing for Multi-Touch Nurturing Campaigns
Speaker:   Otis Maxwell, Creative Director, Beasley Direct Marketing
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Nov 19, 2014

Luncheon Meeting:
    What B2B Tactics ACTUALLY Worked in 2014 & How to Optimize for 2015
Speaker:   Ian Michiels, Principal & CEO, Gleanster
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Oct 15, 2014

Luncheon Meeting:
    How to Optimize Marketing Automation: A case study by Bio-Rad
Speakers:   Renaud Bizet, Marketing Operations Director - Global Marketing, Bio-Rad
                   Alison Willett, Global Demand Generation Marketing Manager, Bio-Rad
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Sept 17, 2014

Luncheon Meeting:
    How Wells Fargo Creates Innovative Social Media Strategies
Speaker:     Kimarie Matthews, VP Social, Wells Fargo

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Aug 20, 2014

Special Extended Luncheon:
    SiriusDecisions Seminars:Demand Generation Modeling and
    A Framework Approach to Lead Modeling

Speaker:     Kerry Cunningham, Research Director, SiriusDecisions

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Jun 18, 2014

Luncheon Meeting:
    SEO Beyond Keywords, Meta-Tags, and Links
Speaker:     Andreas Ramos, manager for Global SEO at Cisco

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May 21, 2014

Special Extended Luncheon:
    B2B Marketing Day
    Filling the top of the funnel; marketing automation gotchas; and
    workshops on demand generation and lead conversion

Speakers:
    Denise Greenberg, Owner & Founder, TargetRight Marketing
    Debra da Costa, President, Direct Marketing Partners
    Tom Judge, Vice President, Direct Marketing Partners
    Laurie Beasley, Co-founder & President, Beasley Direct Marketing
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Apr 23, 2014

Luncheon:
    Big data for marketing isn’t just for big companies any more:
    Case study by Xactly

Speakers:    Amanda Kahlow, CEO and Founder of 6Sense
                    Scott Broomfield, CMO of Xactly
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Mar 19, 2014

Luncheon:
    Social ROI:   How to Transform Myth In to Reality
Moderators:   Carter Hostelley, Gretchen Hoffman, and Kerri Carlson
Panelists:       Dennis Shiao, Molly McCarty, and Alex Flagg
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Feb 13, 2014

Luncheon:
    Creative Slamdown:   How world-class creatives successfully
    sell the most challenging products!

Moderator:   Carol Worthington-Levy ‒ Creative Director at; Worthington-Levy Creative
Creative Directors: Melinda Risolo, Lisa Charlebois, Kathleen Lemmon, Mark Orr
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Jan 15, 2014

Luncheon:
    Why It Takes 7 - 13+ Touches to Develop a Qualified Sales Lead
   Today: A Case study from Anritsu Company

Speakers:   Laurie Beasley ‒ President of Beasley Direct Marketing, Inc
                   Tom Judge ‒ VP of Strategy at Direct Marketing Partners
                   Katherine Van Diepen ‒ Director of Marketing Communications, Anritsu Co.
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