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Upcoming Events
Wednesday
June 19
2013
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Luncheon Meeting (11:30am - 2:00pm)
How to Grow & Scale a Global Demand Generation & Consumer
Marketing Organization ‒ Case studies by NetSuite & Yelp
Join us for our upcoming thought leadership luncheon presentation that features two of the best
and brightest Bay Area marketers, Robert Israch, VP Marketing, Global Marketing Programs, NetSuite
and Dylan Swift, Head of National Marketing, Yelp.
Stay after lunch for two intensive workshops on
Web Analytics and
Web Usability.
Speakers:
Robert Israch
‒ VP Marketing, Global Marketing Programs, NetSuite
Dylan Swift
‒ Head of National Marketing, Yelp
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Wednesday
June 19
2013
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Certification Workshop (2:15pm - 4:15pm)
Web Analytics ‒ Moving the ROI Meter
This two-hour intensive training will help you identify goals and use advanced
web analytics to track and measure your success effectively. You will learn how to
decide which analytics tools are the most appropriate ;how to blend different tools;
go beyond the canned reports; set up conversion funnels and goal setting.
Presenter:
John Thyfauilt ‒ VP, Search Engine & Social Media Marketing , Beasley Direct Marketing
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Wednesday
June 19
2013
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Certification Workshop (4:30pm - 6:30pm)
Web Usability ‒ Maximizing the Visitors to your Site
Too many sites have been developed without a good, clear plan that leads visitors to
what they are looking for. In this 2 hour workshop, you’ll learn how to understand
what you want your site to accomplish and how the user’s interaction with the site
is tied into this. Understand how your content informs your site design. How to set up a
testing and optimization program, and find the right tools to aid in the testing.
Presenter:
John Thyfauilt ‒ VP, Search Engine & Social Media Marketing , Beasley Direct Marketing
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Past Events
May 15, 2013
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Luncheon
Demand Generation Challenges & Solutions:
Case studies by Cisco Systems and Jive Software
Speakers:
Joseph Puthussery ‒ VP Marketing, Global Demand Center ‒ Cisco Systems
John Rizzo ‒ Chief Marketing Officer ‒ Jive Software
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Apr 17, 2013
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Luncheon
Why you need to radically re-design your email campaigns
for mobile devices, and how to do it.
Speakers:
Lindsay Mueller ‒ Digital Cross Platform Marketing Manager, Rewards Network
Brenna Scurlock ‒ Senior Email Developer, Rewards Network
Chris Studabaker ‒ Regional Manager, ExactTarget
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Mar 21, 2013
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Luncheon
Recent trends in search, social and global marketing in healthcare
and web services industries.
Speakers:
Kristy LoRusso ‒ VP Direct Marketing, Kaiser Permanente
Meagen Eisenberg ‒ VP Demand Generation, DocuSign
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Feb 20, 2013
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Luncheon
Trends in Social Media with Clara Shih and Fireman’s Fund Insurance
Speakers:
Clara Shih ‒ author, The Facebook Era, CEO of Hearsay Social and
Board of Director at Starbucks Corporation
Juliene Conway ‒ CMO, Fireman’s Fund Insurance, an Allianz Group Company
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Jan 16, 2013
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Luncheon
Digital Marketing Thought Leadership Series
Social Media Best Practices, Customer Acquisition and Retention
Case studies: LinkedIn, Academy of Sciences, Amazon Web Services
Speakers:
Connie Chan Wang, Social Media Manager, LinkedIn
Melissa Felder, CMO, California Academy of Sciences
Ariel Kelman, Head of WW Marketing, Amazon Web Services
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Nov 28, 2012
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Luncheon
Social Conversations that Deliver Customer Value,
Customer Acquisition, & Strategic Partnerships.
Speakers:
Kimarie Matthews, VP, Social Web, Wells Fargo
Pritham Krishnann, Director, Customer Acquisition & Business Dev.,
Charles Schwab
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Oct 25, 2012
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Luncheon
Digital Marketing Thought Leadership Series
Webinar Demand Generation Best Practices:
A Case Study on how Intel-GE Care Innovations does them successfully.
Speakers:
Maggie Colby, Director of Marketing at Intel-GE Care Innovations™
Mike Agron, Executive Webinar Producer, Co‒Founder of WebAttract, author of
WebinarReady™ - A Step-by-Step Guide to Hosting Successful Webinars
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Sept 20, 2012
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Luncheon
Digital Marketing Thought Leadership Series
Word of Mouth Marketing, Brand Advocacy and
Building B2B Databases: Case studies from Box and Netsuite
Speakers:
Rob Fuggetta ‒ Author, Founder & CEO of Zuberance
Jennifer Borelli ‒ Sr. Manager, Database Marketing, Netsuite
Jen Grant ‒ VP Marketing, BOX
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Aug 22, 2012
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Luncheon
Digital Marketing Thought Leadership Series
Managing Multi-Channel Marketing in a Rapidly Changing World:
Case Studies from VMware, TravelSmith, and
the author of Multi-Channel Forensics
Speakers:
Kathi Kaplan ‒VP Marketing Americas ‒ VMware
Kim Hansen ‒ VP Marketing ‒ TravelSmith Outfitters
Kevin Hillstrom ‒ Author Multi-Channel Forensics
‒ former VP DB Marketing ‒ Nordstrom
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Jul 18, 2012
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Luncheon
Digital Marketing Thought Leadership Series
Social Media & Mobile Marketing Case Studies ‒ Adobe, Sticher.com, Edelman
Speakers:
Maria Poveromo ‒ Director Social Media ‒ Adobe Systems
Beth Murphy ‒ CMO ‒ Stitcher.com
Michael Brito ‒ SVP Social Business Planning ‒ Edelman
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Jun 20, 2012
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Luncheon
Digital Marketing Thought Leadership Series
Case Studies from HP + Xerox + 24 HR Fitness + E-Storm
Speakers:
Paul Vallez ‒ HP ‒ GM Global Search & Global eCommerce
Melinda Stoker ‒ Xerox ‒ Sr Director Global Integrated Marketing
Franck Ardourel ‒ 24 Hour Fitness ‒ Sr Online Marketing Director
William Gaultier ‒ CEO ‒ E-Storm
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May 23, 2012
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Luncheon
XBOX + KINECT Digital Marketing + Future of Advertising Research
Speakers:
Mike Parsons ‒ Managing Director ‒ twofifteenmccann
Jordan Berg ‒ Co-Founder ‒ Questus
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Apr 18, 2012
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Luncheon:
DIGITAL MARKETING INNOVATION at FACEBOOK + SAP + BIO-RAD
Innovative Change - Challenges and Solutions
Speakers:
Erica May ‒ Strategic Partner Development ‒ Facebook
Todd Wilms ‒ Sr Director ‒ Community and Social Media Marketing ‒ SAP
Shawnn Smark ‒ Global eBusiness & CRM ‒ BIO-RAD Laboratories
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Mar 21, 2012
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Luncheon:
Three Case Studies on Using Marketing Intelligence to
Improve Results Featuring: Groupon, Autodesk, and DraftFCB
Speakers:
Eric Rasmussen ‒ Groupon ‒ Vice President ‒ Market Research
Jack Androvich ‒ Autodesk ‒ Sr Director, Global Sales & Marketing Operations
Jason Luis ‒ Draftfcb ‒ Director, Customer Intelligence
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Feb 15, 2012
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Luncheon:
INSIDE APPLE + TECHNORATI CEO
Speakers:
Shani Higgins ‒ CEO ‒ Technorati Media
Adam Lashinsky ‒ Sr. Editor at Large ‒ Fortune Magazine
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Jan 11, 2012
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Luncheon:
PROFITABLE VIRAL VIDEO: 3 Symantec Case Studies
Workshop:
SOCIAL MEDIA METRICS: Back By Popular Demand
Speakers:
Michael Parker ‒ Vice President Strategic Marketing ‒ Symantec
Jim Sterne ‒ Author ‒ Social Media Metrics
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Nov 8, 2011
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Luncheon:
Integrated Multi-Channel CRM Marketing
Speakers:
Akin Arikan ‒ Author and Product Strategist ‒ IBM
Sue Coakley ‒ Sr Director Customer Contact Strategy ‒ Yahoo!
Brett Billick ‒ CRM Director ‒ Virgin America
Anita Baker ‒ Global Lead, Database Marketing ‒ Cisco
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Oct 18, 2011
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Luncheon:
DIGITAL AGE CREATIVITY
Speakers:
Rick Mathieson ‒ Author, Vice President & Creative Director ‒ Creative i
Peter Cole ‒ Technology Director ‒ R/GA San Francisco
Rick Wootten ‒ Director of eBusiness and eMarketing ‒ SonicWALL
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