Direct Marketing Association of Northern California

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EVENT REGISTRATION
March 15, South SF

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Luncheon & Speaker


  Social Media Workshop

  Local & Mobile SEO Workshop


DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org

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Upcoming Events      


Wed
Mar 15
2017
Luncheon Meeting (11:30am - 2:00pm)
How to use email metrics to predict and improve
your email deliverability


Speakers:   Ryan Phelan ‒ VP of Marketing Insights, Adestra
                       John Stephenson ‒ U.S. Head of Deliverability, Adestra

What metrics do you look at to monitor your email deliverability health? ISPs have moved light years beyond standard complaint monitoring, and if you are not regularly analyzing various metrics, then your program could be at risk. In this presentation, we will discuss what indicators ISPs currently use to judge senders and what they are trying to achieve by doing so.

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Wed
Mar 15
2017
Workshop (2:30pm - 4:30pm)
Social Media Advertising Best Practices


Instructor:   John Thyfault - VP, Search Engine & Social Media Marketing President, Beasley Direct and Online Marketing, Inc.

As social media sites grow and mature, many marketers are adding targeted advertising on social sites to their media mix. Advertising on social media sites has the advantage of getting your message in front of the right people based on their activities and characteristics. Done properly it can deliver strong ROI, and help you to develop a more in-depth understanding of your customers. Procter & Gamble recently stated they were increasing their social media ad budget to 35% of their total spend.

But many social media users are conditioned to ignore ads on the page, having grown up with them over the last 10 years. Understanding how to overcome this is a key to your long term success with social media advertising. This workshop will walk you through the major social media sites, their offerings and the best practices to optimize your message to the site and the social media user. These best practices will look at both desktop and mobile advertising opportunities.

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Wed
Mar 15
2017
Workshop (4:45pm - 6:45pm)
Local and Mobile SEO Best Practices

Instructor:   John Thyfault - VP, Search Engine & Social Media Marketing President, Beasley Direct and Online Marketing, Inc.

Local search is different. You need to know how to play the game even if you don’t have a storefront or local office. 30% of all searches now have local intent, and if you’re not optimized you’ll lose business to smaller, but more agile competitors. The smart marketer will ensure that he gets his products in front of the searcher’s eyes by taking advantage of Google’s local search technology.

This seminar will give you twenty best practices that can be used to drive relevant traffic and sales to your website, whether you are a national brand or one-location operation.

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Wed
Apr 19
2017
Luncheon Meeting (11:30am - 2:00pm)
The Rise of The Connected Marketer™,
The Next Frontier of Marketing


Speaker:   Michael J. Becker ‒ Managing Partner, mCordis

As millions of people adopt connected devices, i.e., smartphones, smart watches, and smart homes, they are opening themselves up to a world of new services and a new set of expectations. As a consequence, marketing to the connected individual requires a new approach. In this workshop you’ll learn about the rise of The Connected Marketer™, the next frontier of marketing.

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Wed
May 17
2017
Luncheon Panel Discussion (12:00 - 1:30pm)
DMAnc ABM Day: Tactical Roadmap to Account Based Marketing

Workshops and Luncheon Keynote


Account based marketing is the latest buzz phrase for B2B marketing. We are all scrambling to understand what it means and how to implement it. Now it’s time to move beyond catch phrases and actually implement. So we’ve planned a day of workshops and panel discussions to discuss real tactics and implementation plans with a group of experts.

Learn how:
  • To actually implement ABM in your organization
  • What are the best practices used by top companies
  • To navigate the rough waters of change management

Wed
Jun 21
2017
Luncheon Meeting (11:30am - 2:00pm)
Alleviating the Mid-Funnel Lead Generation Breakdown: The New Problem Child


Lead generation teams have been hard at work filling the top of the funnel, however research shows that very few are actually impacting the bottom-funnel sales pipeline! Leads are not making it through the mid-funnel into the pipeline at the rates needed to hit sales targets. This has become the new problem child. In this session we will look at the entire lead funnel and discuss the mid-funnel problems now vexing companies. And we’ll then present tips on how to diagnose and fix the mid-funnel and drive more sales leads into the pipeline.

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Past Events      


Feb 15, 2017
Luncheon Meeting (11:30am - 2:00pm)
How to Leverage Social Data and Audience Insights for Market Research and Growth


Speaker:   Shilpi Agarwal ‒ social data evangelist, growth hacker, startup advisor
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Jan 18, 2017

Luncheon Meeting:
    How Interactive Marketing Thrives with Combination of Digital, Print and     Direct Mail
Speakers:
   Colin McCracken ‒ Head of Customer Acquisition, Metromile
   Mike Gunderson ‒ President, Gunderson Direct, Inc.
   Jennifer Sinclair ‒ VP Account Services, Rauxa
   Stacy Denney ‒ Direct Marketing and Data Management Executive, Denney Direct
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Nov 16, 2016

Luncheon Meeting:
    How to Create a Social Influencer Marketing Strategy
Speaker:
   Francesca Cruz ‒ VP, Customer Success at TapInfluence
   Ali Quarforth ‒ Marketing Strategist, PG&E
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Oct 19, 2016

Luncheon Meeting:
    Account Based Marketing and the Keys to Sales & Marketing Success
Speaker:
   John Dering ‒ Director of ABM Technology and Strategy, Demandbase
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Sept 21, 2016

Luncheon Meeting:
    Email is Your Largest Mobile Channel:
    Insights and Tactics to Master This Tectonic Shift
Speaker:
   Loren McDonald ‒ IBM Marketing Cloud
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May 18, 2016

Luncheon Meeting:
    What is Growth Hacking and Why are Top Marketing Organizations Using it?
Speaker:
   Andreas Ramos ‒ Author of 12 Books on SEO
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Mar 16, 2016

Luncheon Meeting:
    Rethinking Email Marketing in 2016
Speaker:
   Casey Swanton ‒ Email Strategist, Return Path
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Feb 24, 2016

Luncheon Meeting:
    How to do LinkedIn paid advertising and use LinkedIn data
    to build targeted lists

Speaker:
   Dick Reed ‒ CEO, JustMedia
   Sky Cassidy ‒ CEO, ProspectDB
   Ajay Gupta ‒ CEO, Stirista
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Jan 20, 2016

Luncheon Meeting:
    How the new OmniChannel world thrives when direct mail
    interacts in the Digital Channel arena!

Speaker:
   Stacy Denney ‒ Managing Director, THINKSMART Data Services
   Kirk Copeland ‒ Marketing Strategy Consultant, Bank of the West
   Carol Worthington-Levy ‒ Principal, Worthington-Levy Creative
   Mike Gunderson ‒ President, Gunderson Direct Inc.
   Steve Rhodes ‒ Sr. Innovations Specialist, Japs-Olson Company
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Nov 18, 2015

Luncheon Meeting:
    The Addressable Consumer:
    How to incorporate and maximize big data in your email program
Speaker:
   Ryan Phelan ‒ VP Marketing Insights, Adestra, and Chair, Email Experience Council
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Sept 24, 2015

Luncheon Meeting:
    Seminar: How to Unplug your Marketing Automation Pipeline
Speaker:
    Jeannine Seremi, Sr Director, Demand Generation & Marketing Operations, Collabnet
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Aug 19, 2015

Luncheon Meeting:
    A Tactical “How to” Seminar on Building Better Buyer Personas
Speaker:
    Mike Gospe, Co-Founder, KickStart Alliance, and author of The Marketing High Ground
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Jun 17, 2015

Luncheon Meeting:
    How Mobile is Transforming Consumer Behavior
    and as a Consequence Marketing

Speaker:
    Michael Becker, Managing Partner, mCordis
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May 20, 2015

Luncheon Meeting:
    Optimizing profitability using content marketing
Speaker:
  Jason Miller, Sr. Content Marketing Manager, LinkedIn and
  author of “Welcome to the Funnel”
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Apr 15, 2015

Luncheon Meeting:
    How to Optimize B2B Persona Marketing
Speakers:
  Heather Vaughan, Sr. Marketing Director, North America, Oracleg
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
  Jeff Kostermans, VP Marketing, Reach Analytics
  Jennifer Merkle, VGlobal Demand Center Consultant, Intel
  Katrina Galway, Segment and Persona Mkg. Strategy Mgr., HP
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Mar 18, 2015

Luncheon Meeting:
    Local and Mobile SEO Best Practices: :
    The Intersection of Local Search and the Connected Consumer
Speaker:
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
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Feb 11, 2015

Luncheon Meeting:
    How to Build Better B2B Email Databases:
    10 Steps to Optimize Your Market Coverage

Speaker:   Frank Jamieson, President, Applied DM Research
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Jan 21, 2015

Luncheon Meeting:
    Copywriting and Marketing for Multi-Touch Nurturing Campaigns
Speaker:   Otis Maxwell, Creative Director, Beasley Direct Marketing
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Nov 19, 2014

Luncheon Meeting:
    What B2B Tactics ACTUALLY Worked in 2014 & How to Optimize for 2015
Speaker:   Ian Michiels, Principal & CEO, Gleanster
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Oct 15, 2014

Luncheon Meeting:
    How to Optimize Marketing Automation: A case study by Bio-Rad
Speakers:   Renaud Bizet, Marketing Operations Director - Global Marketing, Bio-Rad
                   Alison Willett, Global Demand Generation Marketing Manager, Bio-Rad
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Sept 17, 2014

Luncheon Meeting:
    How Wells Fargo Creates Innovative Social Media Strategies
Speaker:     Kimarie Matthews, VP Social, Wells Fargo

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Aug 20, 2014

Special Extended Luncheon:
    SiriusDecisions Seminars:Demand Generation Modeling and
    A Framework Approach to Lead Modeling

Speaker:     Kerry Cunningham, Research Director, SiriusDecisions

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Jun 18, 2014

Luncheon Meeting:
    SEO Beyond Keywords, Meta-Tags, and Links
Speaker:     Andreas Ramos, manager for Global SEO at Cisco

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May 21, 2014

Special Extended Luncheon:
    B2B Marketing Day
    Filling the top of the funnel; marketing automation gotchas; and
    workshops on demand generation and lead conversion

Speakers:
    Denise Greenberg, Owner & Founder, TargetRight Marketing
    Debra da Costa, President, Direct Marketing Partners
    Tom Judge, Vice President, Direct Marketing Partners
    Laurie Beasley, Co-founder & President, Beasley Direct Marketing
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Apr 23, 2014

Luncheon:
    Big data for marketing isn’t just for big companies any more:
    Case study by Xactly

Speakers:    Amanda Kahlow, CEO and Founder of 6Sense
                    Scott Broomfield, CMO of Xactly
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Mar 19, 2014

Luncheon:
    Social ROI:   How to Transform Myth In to Reality
Moderators:   Carter Hostelley, Gretchen Hoffman, and Kerri Carlson
Panelists:       Dennis Shiao, Molly McCarty, and Alex Flagg
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Feb 13, 2014

Luncheon:
    Creative Slamdown:   How world-class creatives successfully
    sell the most challenging products!

Moderator:   Carol Worthington-Levy ‒ Creative Director at; Worthington-Levy Creative
Creative Directors: Melinda Risolo, Lisa Charlebois, Kathleen Lemmon, Mark Orr
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