Direct Marketing Association of Northern California

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EVENT REGISTRATION
October 19
Burlingame


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Luncheon & Speaker


  SEO Fundamentals Workshop

  Advanced SEO Workshop


DMAnc Info

For more information
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Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org

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October 16 - 18


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Upcoming Events      


Wed
Oct 19
2016
Luncheon Meeting (11:30am - 2:00pm)
Account Based Marketing and the Keys to Sales & Marketing Success


Speaker:   Lisa Ames ‒ Vice President, Demand Generation, Demandbase

84% of B2B marketers today say that Account-Based Marketing (ABM) delivers higher ROI than any other marketing approach. Whether you’ve just heard about ABM recently or are already off to a running start, the most critical component of your approach is aligning your Sales & Marketing teams. But how do you begin? In this session, Lisa Ames, will provide strategic and practical guidance to get you off on the right foot.

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Wed
Ocpt 19
2016
Workshop (2:30pm - 4:30pm)
Search Engine Optimization Fundamentals:
How to Build a Solid and Search-Friendly Site


Instructor:   John Thyfault ‒ VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Google, Bing and Yahoo! Have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas that they continue to look for on a website. By understanding what the engines are looking for, you can optimize your site to deliver it, and you will have a solid foundation for future search success.

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Wed
Oct 19
2016
Workshop (4:45pm - 6:45pm)
Advanced Search Engine Optimization:
Beating Your Competition in a Constantly Changing Search Landscape


Instructor:   John Thyfault ‒ VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site’s visibility.

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Wed
Nov 16
2016
Luncheon Meeting (11:30am - 2:00pm)
How to Create a Social Influencer Marketing Strategy


Speaker:   Joseph Cole ‒ Head of Growth Marketing at TapInfluence

While the digital advertising and marketing spend is projected to be $83 billion in the US in 2016, marketers are still seeing imperfect conversion rates from prospect awareness to SQLs to bookings. Website or landing pages convert at 7% and content syndication sites convert at a mere 2%. Driving better conversions to scale pipeline success means starting out with understanding who the potential buyers are, and getting your message to them. In this session, learn how social influencer marketing can improve your marketing and sales funnel.

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Wed
Jan 18
2016
Luncheon Meeting (11:30am - 2:00pm)
How to Market to the Anonymous Buyer


More than 20% of the pipeline for BtoB organizations is at risk today because marketers are unable to identify and connect with early-stage buyers. According to research, more than 40% of BtoB buyers started their research anonymously on the web. Since approximately 58% of a company’s sales leads are generated by the web, this underscores the negative impact for firms who are unable to identify and connect with anonymous visitors. This session presents industry data, case studies and insights from leading analysts to demonstrate how to effectively track, identify and engage with anonymous website visitors.


Wed
Feb 15
2016
Luncheon Meeting (11:30am - 2:00pm)
How to Leverage Social Data and Audience Insights for Market Research and Growth


Speaker:   Shilpi Agarwal ‒ social data evangelist, growth hacker, startup advisor

There’s a saying “Go Fishing Where the Fish Are”. Social Media is the world’s largest focus group and businesses can leverage Social Data to find golden nuggets of audience insights for market research and growth. In this session, we’ll look into how these Insights can help you drive and accelerate your business - whether it is to launch a new product or find new audiences for your existing products or services.


Wed
Nov 16
2016
Luncheon Meeting (11:30am - 2:00pm)
How Hi-Tech Companies are Using Direct Mail to Break Through to Prospects in New Ways
High-Pact Creative and Offers


Getting mind share with buyers of high ticket hi-tech items that involve a complex sales has always been difficult. That’s why many hi-tech companies are turning to multi-touch campaigns with a direct mail component to deliver high impact creative and offers that go directly to the target’s desk, and don’t get lost in the noise of digital channels. Direct mail has a higher conversion rate (4-6%) than any other channel and has the advantage of letting you show and talk about your product in greater detail than a digital offer.



Past Events      


Sept 21, 2016

Luncheon Meeting:
    Email is Your Largest Mobile Channel:
    Insights and Tactics to Master This Tectonic Shift
Speaker:
   Loren McDonald ‒ IBM Marketing Cloud
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May 18, 2016

Luncheon Meeting:
    What is Growth Hacking and Why are Top Marketing Organizations Using it?
Speaker:
   Andreas Ramos ‒ Author of 12 Books on SEO
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Mar 16, 2016

Luncheon Meeting:
    Rethinking Email Marketing in 2016
Speaker:
   Casey Swanton ‒ Email Strategist, Return Path
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Feb 24, 2016

Luncheon Meeting:
    How to do LinkedIn paid advertising and use LinkedIn data
    to build targeted lists

Speaker:
   Dick Reed ‒ CEO, JustMedia
   Sky Cassidy ‒ CEO, ProspectDB
   Ajay Gupta ‒ CEO, Stirista
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Jan 20, 2016

Luncheon Meeting:
    How the new OmniChannel world thrives when direct mail
    interacts in the Digital Channel arena!

Speaker:
   Stacy Denney ‒ Managing Director, THINKSMART Data Services
   Kirk Copeland ‒ Marketing Strategy Consultant, Bank of the West
   Carol Worthington-Levy ‒ Principal, Worthington-Levy Creative
   Mike Gunderson ‒ President, Gunderson Direct Inc.
   Steve Rhodes ‒ Sr. Innovations Specialist, Japs-Olson Company
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Nov 18, 2015

Luncheon Meeting:
    The Addressable Consumer:
    How to incorporate and maximize big data in your email program
Speaker:
   Ryan Phelan ‒ VP Marketing Insights, Adestra, and Chair, Email Experience Council
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Sept 24, 2015

Luncheon Meeting:
    Seminar: How to Unplug your Marketing Automation Pipeline
Speaker:
    Jeannine Seremi, Sr Director, Demand Generation & Marketing Operations, Collabnet
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Aug 19, 2015

Luncheon Meeting:
    A Tactical “How to” Seminar on Building Better Buyer Personas
Speaker:
    Mike Gospe, Co-Founder, KickStart Alliance, and author of The Marketing High Ground
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Jun 17, 2015

Luncheon Meeting:
    How Mobile is Transforming Consumer Behavior
    and as a Consequence Marketing

Speaker:
    Michael Becker, Managing Partner, mCordis
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May 20, 2015

Luncheon Meeting:
    Optimizing profitability using content marketing
Speaker:
  Jason Miller, Sr. Content Marketing Manager, LinkedIn and
  author of “Welcome to the Funnel”
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Apr 15, 2015

Luncheon Meeting:
    How to Optimize B2B Persona Marketing
Speakers:
  Heather Vaughan, Sr. Marketing Director, North America, Oracleg
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
  Jeff Kostermans, VP Marketing, Reach Analytics
  Jennifer Merkle, VGlobal Demand Center Consultant, Intel
  Katrina Galway, Segment and Persona Mkg. Strategy Mgr., HP
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Mar 18, 2015

Luncheon Meeting:
    Local and Mobile SEO Best Practices: :
    The Intersection of Local Search and the Connected Consumer
Speaker:
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
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Feb 11, 2015

Luncheon Meeting:
    How to Build Better B2B Email Databases:
    10 Steps to Optimize Your Market Coverage

Speaker:   Frank Jamieson, President, Applied DM Research
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Jan 21, 2015

Luncheon Meeting:
    Copywriting and Marketing for Multi-Touch Nurturing Campaigns
Speaker:   Otis Maxwell, Creative Director, Beasley Direct Marketing
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Nov 19, 2014

Luncheon Meeting:
    What B2B Tactics ACTUALLY Worked in 2014 & How to Optimize for 2015
Speaker:   Ian Michiels, Principal & CEO, Gleanster
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Oct 15, 2014

Luncheon Meeting:
    How to Optimize Marketing Automation: A case study by Bio-Rad
Speakers:   Renaud Bizet, Marketing Operations Director - Global Marketing, Bio-Rad
                   Alison Willett, Global Demand Generation Marketing Manager, Bio-Rad
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Sept 17, 2014

Luncheon Meeting:
    How Wells Fargo Creates Innovative Social Media Strategies
Speaker:     Kimarie Matthews, VP Social, Wells Fargo

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Aug 20, 2014

Special Extended Luncheon:
    SiriusDecisions Seminars:Demand Generation Modeling and
    A Framework Approach to Lead Modeling

Speaker:     Kerry Cunningham, Research Director, SiriusDecisions

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Jun 18, 2014

Luncheon Meeting:
    SEO Beyond Keywords, Meta-Tags, and Links
Speaker:     Andreas Ramos, manager for Global SEO at Cisco

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May 21, 2014

Special Extended Luncheon:
    B2B Marketing Day
    Filling the top of the funnel; marketing automation gotchas; and
    workshops on demand generation and lead conversion

Speakers:
    Denise Greenberg, Owner & Founder, TargetRight Marketing
    Debra da Costa, President, Direct Marketing Partners
    Tom Judge, Vice President, Direct Marketing Partners
    Laurie Beasley, Co-founder & President, Beasley Direct Marketing
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Apr 23, 2014

Luncheon:
    Big data for marketing isn’t just for big companies any more:
    Case study by Xactly

Speakers:    Amanda Kahlow, CEO and Founder of 6Sense
                    Scott Broomfield, CMO of Xactly
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Mar 19, 2014

Luncheon:
    Social ROI:   How to Transform Myth In to Reality
Moderators:   Carter Hostelley, Gretchen Hoffman, and Kerri Carlson
Panelists:       Dennis Shiao, Molly McCarty, and Alex Flagg
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Feb 13, 2014

Luncheon:
    Creative Slamdown:   How world-class creatives successfully
    sell the most challenging products!

Moderator:   Carol Worthington-Levy ‒ Creative Director at; Worthington-Levy Creative
Creative Directors: Melinda Risolo, Lisa Charlebois, Kathleen Lemmon, Mark Orr
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Jan 15, 2014

Luncheon:
    Why It Takes 7 - 13+ Touches to Develop a Qualified Sales Lead
   Today: A Case study from Anritsu Company

Speakers:   Laurie Beasley ‒ President of Beasley Direct Marketing, Inc
                   Tom Judge ‒ VP of Strategy at Direct Marketing Partners
                   Katherine Van Diepen ‒ Director of Marketing Communications, Anritsu Co.
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