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San Diego, California
February 22‒25, 2010

30% Discount Code: DMAnc25

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Upcoming Events
February 11th
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Webinar with National Marketing ROI Expert
Marketing ROI, The Real Deal
A Better Way to Measure Marketing ROI:
avoid mistakes with best industry practices
Come hear James Lenskold a national expert, author and much in demand speaker
on the subject of measuring marketing ROI. His book,
Marketing ROI, was named one of the five most influential marketing books of 2004 by the
American Marketing Association.
We have carefully planned this webinar to give you clear insights into how you can
improve your marketing ROI measurement and generate sales and profit growth.
All registrants will receive a complimentary copy of Lenskold Group’s
fifth annual research study: 2009 Marketing ROI and Measurement Study.
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February 17th
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Getting Closer to the Customer Using Social Media: A Case Study from Intuit
Join us for this luncheon presentation where Scott Wilder, GM for Intuit’s Small Business Online
Communities, will discuss how to leverage the Voice of the Customer from both company sponsored websites
and other external social media platforms. He will show how different parts of the organization -
customer service, marketing, and product management - benefit from these learnings, thus impacting
a company’s bottom line. During the session, Wilder will share concrete examples of how Intuit has
“gotten closer to the customer” and created better products and services through Social Media.
Bonus Workshop: How to REALLY put social media to work for your business
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March 10th
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What’s Google Up To Next? Google’s Newest Strategies and Tools for 2010
In this luncheon discussion, search marketing guru and author, Andreas Ramos, will give us an industry update and discuss
Google’s very latest strategies.
Bonus Workshop: Search Marketing 2010: SEO Beyond Search Engines
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