Direct Marketing Association of Northern California

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EVENT REGISTRATION
February 24
South San Francisco


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Luncheon & Panel


  PPC Fundamentals Workshop

  Advanced PPC Workshop


DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21


www.dmanc.org

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Upcoming Events      


Wednesday
Feb 24
2016

Luncheon Meeting (11:30am - 2:00pm)
How to do LinkedIn paid advertising and use LinkedIn data to build targeted lists


LinkedIn is an amazing marketing resource containing self-reported data that includes title, company affiliation, job description, career history and geo-location. While every marketer instinctively understands the power of this type of data, there are many questions on how best to harness LinkedIn data to improve marketing results. This month our expert speakers will present two very different ways to use LinkedIn data: 1) through paid media placements and 2) lead generation databases that use LinkedIn data to enhance target marketing accuracy.

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Wednesday
Feb 24
2016

Certification Workshop (2:15pm - 4:15pm)
Pay-Per-Click Advertising Fundamentals: How to Get Started


As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key. Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising. This two hour session will give you a solid foundation on the latest changes and opportunities. You’ll learn how to optimize key words, match types, quality scoring, ad writing techniques, and how to track and optimize your spend.

Presenter:
   John Thyfault ‒ VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

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Wednesday
Feb 24
2016

Certification Workshop (4:30pm - 6:30pm)
Advanced Pay-Per-Click Advertising:
Using Sophisticated Tactics and Tools


Google and the other search engines are offering much more sophisticated ways to target likely prospects and also re-target them after visiting your landing page. This session will help you develop more advanced keyword modeling, campaign structures, mobile targeting and re-marketing.

Presenter:
   John Thyfault ‒ VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

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Wednesday
Mar 16
2016

Luncheon Meeting (11:30am - 2:00pm)
Rethinking Email Marketing in 2016


Speaker:   Casey Swanton ‒ Email Strategist, Return Path

Email is the center of our digital lives. Innovation is transforming email, the inbox and email marketing, and new technologies are enabling organizations to connect with consumers like never before. Join Return Path’s Casey Swanton to learn about the latest trends in email deliverability, email technologies, cutting-edge campaign strategies, and can’t-miss tactics you can use to transform email in 2016.

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Past Events      


Jan 20, 2016

Luncheon Meeting:
    How the new OmniChannel world thrives when direct mail interacts in the Digital Channel arena!
Speaker:
   Stacy Denney‒ Managing Director, THINKSMART Data Services
   Kirk Copeland‒ Marketing Strategy Consultant, Bank of the West
   Carol Worthington-Levy‒ Principal, Worthington-Levy Creative
   Mike Gunderson‒ President, Gunderson Direct Inc.
   Steve Rhodes‒ Sr. Innovations Specialist, Japs-Olson Company
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Nov 18, 2015

Luncheon Meeting:
    The Addressable Consumer:
    How to incorporate and maximize big data in your email program
Speaker:
   Ryan Phelan ‒ VP Marketing Insights, Adestra, and Chair, Email Experience Council
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Sept 24, 2015

Luncheon Meeting:
    Seminar: How to Unplug your Marketing Automation Pipeline
Speaker:
    Jeannine Seremi, Sr Director, Demand Generation & Marketing Operations, Collabnet
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Aug 19, 2015

Luncheon Meeting:
    A Tactical “How to” Seminar on Building Better Buyer Personas
Speaker:
    Mike Gospe, Co-Founder, KickStart Alliance, and author of The Marketing High Ground
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Jun 17, 2015

Luncheon Meeting:
    How Mobile is Transforming Consumer Behavior
    and as a Consequence Marketing

Speaker:
    Michael Becker, Managing Partner, mCordis
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May 20, 2015

Luncheon Meeting:
    Optimizing profitability using content marketing
Speaker:
  Jason Miller, Sr. Content Marketing Manager, LinkedIn and
  author of “Welcome to the Funnel”
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Apr 15, 2015

Luncheon Meeting:
    How to Optimize B2B Persona Marketing
Speakers:
  Heather Vaughan, Sr. Marketing Director, North America, Oracleg
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
  Jeff Kostermans, VP Marketing, Reach Analytics
  Jennifer Merkle, VGlobal Demand Center Consultant, Intel
  Katrina Galway, Segment and Persona Mkg. Strategy Mgr., HP
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Mar 18, 2015

Luncheon Meeting:
    Local and Mobile SEO Best Practices: :
    The Intersection of Local Search and the Connected Consumer
Speaker:
  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing
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Feb 11, 2015

Luncheon Meeting:
    How to Build Better B2B Email Databases:
    10 Steps to Optimize Your Market Coverage

Speaker:   Frank Jamieson, President, Applied DM Research
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Jan 21, 2015

Luncheon Meeting:
    Copywriting and Marketing for Multi-Touch Nurturing Campaigns
Speaker:   Otis Maxwell, Creative Director, Beasley Direct Marketing
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Nov 19, 2014

Luncheon Meeting:
    What B2B Tactics ACTUALLY Worked in 2014 & How to Optimize for 2015
Speaker:   Ian Michiels, Principal & CEO, Gleanster
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Oct 15, 2014

Luncheon Meeting:
    How to Optimize Marketing Automation: A case study by Bio-Rad
Speakers:   Renaud Bizet, Marketing Operations Director - Global Marketing, Bio-Rad
                   Alison Willett, Global Demand Generation Marketing Manager, Bio-Rad
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Sept 17, 2014

Luncheon Meeting:
    How Wells Fargo Creates Innovative Social Media Strategies
Speaker:     Kimarie Matthews, VP Social, Wells Fargo

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Aug 20, 2014

Special Extended Luncheon:
    SiriusDecisions Seminars:Demand Generation Modeling and
    A Framework Approach to Lead Modeling

Speaker:     Kerry Cunningham, Research Director, SiriusDecisions

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Jun 18, 2014

Luncheon Meeting:
    SEO Beyond Keywords, Meta-Tags, and Links
Speaker:     Andreas Ramos, manager for Global SEO at Cisco

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May 21, 2014

Special Extended Luncheon:
    B2B Marketing Day
    Filling the top of the funnel; marketing automation gotchas; and
    workshops on demand generation and lead conversion

Speakers:
    Denise Greenberg, Owner & Founder, TargetRight Marketing
    Debra da Costa, President, Direct Marketing Partners
    Tom Judge, Vice President, Direct Marketing Partners
    Laurie Beasley, Co-founder & President, Beasley Direct Marketing
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Apr 23, 2014

Luncheon:
    Big data for marketing isn’t just for big companies any more:
    Case study by Xactly

Speakers:    Amanda Kahlow, CEO and Founder of 6Sense
                    Scott Broomfield, CMO of Xactly
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Mar 19, 2014

Luncheon:
    Social ROI:   How to Transform Myth In to Reality
Moderators:   Carter Hostelley, Gretchen Hoffman, and Kerri Carlson
Panelists:       Dennis Shiao, Molly McCarty, and Alex Flagg
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Feb 13, 2014

Luncheon:
    Creative Slamdown:   How world-class creatives successfully
    sell the most challenging products!

Moderator:   Carol Worthington-Levy ‒ Creative Director at; Worthington-Levy Creative
Creative Directors: Melinda Risolo, Lisa Charlebois, Kathleen Lemmon, Mark Orr
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Jan 15, 2014

Luncheon:
    Why It Takes 7 - 13+ Touches to Develop a Qualified Sales Lead
   Today: A Case study from Anritsu Company

Speakers:   Laurie Beasley ‒ President of Beasley Direct Marketing, Inc
                   Tom Judge ‒ VP of Strategy at Direct Marketing Partners
                   Katherine Van Diepen ‒ Director of Marketing Communications, Anritsu Co.
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