Panelist Information
Loren McDonald

Marketing Evangelist/Client Success
IBM Marketing Cloud


McDonald’s role as a marketing evangelist is to educate marketers and executives on digital marketing best practices and emerging trends. He has written more than 500 articles, delivered more than 100 Webinars and 200 presentations at conferences around the world. The author of dozens of white papers and studies, he also authored the ebook “Almost Everything You Wanted to Know About Email Marketing.”

McDonald has 30+ years experience as a consultant,


marketing executive and thought leader at companies including Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpop and IBM. Widely acknowledged as a top thought leader on email marketing, McDonald was recognized in 2014 and 2015 as one of the 50 Marketing Thought Leaders Over 50 by Brand Quarterly magazine, was named Marketing Executive of the Year in 2005 by the American Business Awards and 2011 Marketer of the Year, by the Email Evolution Council (division of the DMA).