Speaker Information Laurie B. Beasley, President, Beasley Direct Marketing, Inc. Presenter: Laurie B. Beasley is founder and president of a Silicon Valley direct marketing agency that has successfully managed direct mail and online programs for hundreds of companies. Her agency is a leader in developing advanced techniques for increasing direct mail delivery and response rates through personalization and offer strategies. She is the winner of multiple marketing awards, including Echo, Summit, Marcom, Pyramid, and Caples. She serves as the chair of the DMA Northern California Chapter and as an instructor in Direct and Interactive Marketing at UCSC and UC Berkeley Extension.