Speaker Information

Katrina Galway
Segment and Persona Marketing Strategy Manager ‒ HP

During her 14 year tenure at HP, Katrina has established and led customer experience and customer culture programs. Starting in 2013, Katrina built the world-wide B2B persona marketing strategy, including defining key personas and their buyer journey, and driving persona engagement across businesses. Prior to HP Katrina worked in international health and family planning.

K Galway Photo