DMAnc/OMI Certification Instructor

John Thyfault
VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc.

John Thyfault serves as VP, Search Engine & Social Media Marketing, at Beasley Direct and Online Marketing, Inc. www.BeasleyDirect.com. He has more than 18 years of marketing, sales and product development experience, and he brings a proven track record of successful campaign, program and product development expertise to his clients. His knowledge of search engine optimization (SEO), pay per click (PPC) marketing and social media marketing, combined with an in’depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on our client’s marketing investment for both business-to-consumer and business-to-business markets.

Prior to working with Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorships for Fortune 100 companies in healthcare (Tylenol), financial services (American Century), technology (Intel & IBM) and consumer products areas (Revlon & Viactive). He was responsible for strategic and tactical goal setting, project management, new product creation and web site production.