Speaker Information John Thyfault Search Marketing Strategist and Instructor at UCSC Extension John Thyfault is an instructor with the University of California, Santa Cruz Extension, where he teaches the fundamentals of search engine marketing to working professionals. In addition to his expertise as an educator, he has more than 18 years of marketing, sales and product development experience. John is currently Search Engine Strategist at Beasley Direct Marketing, Inc. He brings a proven track record of successful campaign, program and product development expertise to his clients. His knowledge of search engine optimization and marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on marketing investment in both business-to-consumer and business-to-business markets. John has worked in Client Services for a major community website, National Accounts Sales and Channel Marketing for book publishers, and ran a successful search engine marketing practice for 8 years. John has taught search engine marketing fundamentals extensively. He has led workshops for the Silicon Valley American Marketing Association, Northern California Direct Marketing Association and the Business Marketing Association.