Speaker Information Jim Sterne Jim Sterne is the Founder and Chairman of Web Analytics Association, Director of eMetrics Marketing Optimization Summits, and Author of Social Media Metrics as well as five additional books on web marketing including Web Metrics and Advanced Email Marketing ‒ Jim travels and consults with marketers throughout the world ‒ his upcoming eMetrics Marketing Optimization Summit schedule includes Paris, Stockholm, London, Munich, Sydney, Toronto, New York City and San Francisco ‒ Jim has been named one of the Top 25 Hot Speakers by National Speakers Association.