Speaker Information

Jeff Kostermans
VP Marketing ‒ Reach Analytics

Jeff is content curator and group manager of 9000+ member Linkedin Group: Marketing Automation Experts where he has gained extensive insights into the theory and practice of B2B Persona Marketing. Jeff has also managed demand generation campaigns at Good Technology, Taleo and Responsys. Jeff will focus his presentation on analytics and testing methodologies that can validate the effectiveness of B2B Personal Marketing, focusing on the acceleration of leads through the sales funnel.

J Kostermans Photo