Speaker Information Ian Michiels Senior Research Analyst in Marketing Automation and Digital Marketing, Aberdeen Group Ian Michiels is a Research Analyst in the Customer Management Technology Group. Ian’s research focuses on marketing automation, digital marketing, lead management, customer intelligence, and customer retention. Ian explores the adoption of closed-loop marketing techniques and the convergence of sales and marketing technologies. His research uncovers key drivers, strategies, and processes which enable organizations to reduce operating costs while acquiring, building, and retaining relationships with the most profitable customers.