Speaker Information Clara Shih Author, Entrepreneur, & Speaker "Shih clearly articulates the opportunity for businesses on the social web, breaking it down into simple, actionable steps for companies to reach and connect with customers and prospects from around the world." – Sheryl Sandberg, Cheif Operation officer of Facebook The Facebook Era is a bestselling book about how companies can market, innovate, and grow their business on social networking sites like Facebook, Twitter, and LinkedIn. It has been featured in top publications including The New York Times and is being used as a marketing textbook at academic institutions around the world including Harvard Business School. Named one of Fast Company’s Most Influential People in Technology, Clara is CEO and founder of Hearsay, a San Francisco-based software company that has built a leading social media management application for businesses. In 2007, Clara created the first business application on Facebook integrating Facebook and CRM. Previously, Clara was a Marketing and Alliances executive at Salesforce.com, where she led the company’s social networking initiatives. Clara has also worked in corporate strategy and software development at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford University, as well as MS in internet studies from Oxford, where she studied as a United States Marshall Scholar.