Speaker Information Clara Shih Author of The Facebook Era Clara Shih kicked off the social CRM movement in 2007 with her Faceconnector application, which integrates Facebook and Salesforce CRM. She is author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times, AdAge, CRM Magazine, and is being used as a textbook at Stanford and Harvard Business School. Clara comes from a background of online advertising at Google and CRM at Salesforce.com, where she was most recently Product Line Director of the AppExchange. Clara recently left her position as at salesforce.com to found Hearsay Labs, which provides social media tools enabling marketers to manage customer engagements across Facebook, Twitter, and their own websites. Clara has degrees in computer science, economics, and internet studies from Stanford and Oxford. She is a frequently invited keynote speaker on social media marketing at global conferences including Web 2.0 Expo, Enterprise 2.0, Toronto TechWeek, and Social Ad Summit. Clara blogs at http://thefacebookera.com and Twitters as @clarashih.