Speaker Information Amanda Zweerink, Director, Online Community, Blurb.com, is a tenured marketing and social media professional, with a keen knowledge of what it takes to integrate brands into online communities. Following 10 years in the ad business -- at a time when "interactive" was rapidly evolving from animated .GIF files to microsites to the social campaigns we see today -- Amanda spent three years at Current TV transitioning its website from a small, UGC community to a multi-million user social news site. She has recently left Current to run online community Blurb.com.