Speaker Information Anita Baker Global Lead, Database Marketing ‒ Cisco Having a background in both consumer and b2b marketing, Anita brings a unique perspective to her work. She has held multiple marketing management positions during her 13 year career at Cisco. Previous career positions included DMB&B agency, McCann-Erickson and J Walter Thompson. Her personal hobbies include being a writer and publisher of games. Her most recent game is Tyrometer, a business trivia game designed to be both useful and humorous. Anita is a graduate of University of Texas at Austin.