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Luncheon FREE

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June 21

Online Reg
Luncheon & Speaker

  SEO Fundamentals Workshop

  Advanced SEO Workshop

DMAnc Info
For more information
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Laurie Beasley, President,
408-782-0046 x21

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Wednesday, June 21   ‒   Luncheon and Workshops

Alleviating the Mid-Funnel Lead Generation
Breakdown: The New Problem Child

Plus 2 Workshops:
    SEO Fundamentals
    Advanced SEO Marketing


Tom Judge, Vice President of Strategy, Direct Marketing Partners

Join us for our upcoming luncheon, as Tom Judge discusses lead generation mid-funnel breakdowns and the severe problems they're causing marketers and sales teams. Following the luncheon we will have two workshops on SEO Fundamentals and Advanced SEO Marketing.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar

Lead generation teams have been hard at work filling the top of the funnel, however research shows that very few are actually impacting the bottom-funnel sales pipeline! Leads are not making it through the mid-funnel into the pipeline at the rates needed to hit sales targets. This has become the new problem child.

In this session we will look at the entire lead funnel and discuss the mid-funnel problems now vexing companies. And we’ll then present tips on how to diagnose and fix the mid-funnel and drive more sales leads into the pipeline.

Post-Luncheon Workshops

Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

Workshop Descriptions and Schedules
Join Today Offer


Wed, June 21

  Crowne Plaza Hotel
  1177 Airport Boulevard
  Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:30-4:30 SEO Fundamentals Wksp
4:45-6:45 Advanced SEO Marketing

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month's Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register - SEO Fundamentals
Register - Advanced SEO Marketing

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.

2:30 ‒ 4:30 PM
Search Engine Optimization Fundamentals:

How to Build a Solid and Search-Friendly Site

Instructor:  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc.

Google, Bing and Yahoo! have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas that they continue to look for on a website. By understanding what the engines are looking for, you can optimize your site to deliver it, and you will have a solid foundation for future search success. Read more.

4:45 - 6:45 PM
Advanced SEO Marketing:

Beating Your Competition in a Constantly Changing Search Landscape

Instructor:  John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc.

The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site's visibility. Read more.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the June Luncheon Today

    Luncheon Meeting Add Event to Calendar

Register for the June Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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