Wed, April 15 ‒
Luncheon and Workshops
How to Optimize B2B Persona Marketing
Plus 2 Workshops:
Email Marketing Fundamentals and
Advanced Email Marketing
Sr. Marketing Director, North America, Oracle
VP Marketing, Reach Analytics
Global Demand Center Consultant, Intel
Join us for our upcoming luncheon, featuring three marketing executives who will be discussing how they optimize B2B persona marketing.
Plus we’ll have two intensive workshops on
Email Marketing Fundamentals and
Advanced Email Marketing.
Special offer: If you
join the DMAnc today,
you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.
This session will help you learn how to overcome the challenge of developing relevant and motivational content for digital marketing campaigns. B2B Persona Marketing is an increasingly popular approach to developing promotional copy that addresses key concerns, responsibilities and desired solutions of potential buyers. This month we present B2B Persona Marketing from the perspective of three veteran B2B demand generation marketers whose collective experience includes Oracle, Autodesk, Taleo, Good Technology, Responsys, Solarcity and Intel.
The concept of B2B Persona Marketing is easy to envision and understand, however high expectations can quickly turn to disappointment as theory and practice collide and desired results do not materialize. Our goal is to explore challenges and potential solutions associated with developing an effective and successful B2B Persona Marketing program.
Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.
Burlingame ‒ Wed. Apr 15
Crowne Plaza Hotel
1177 Airport Blvd, Burlingame, CA 94010
The DMAnc reserves the right to change location
and will notify all registrants if a change occurs.
Cost: Join Today
1 year membership $150
Bonus: Attend This Month’s Lunch Free When You
Join the DMAnc
Cost: Luncheon & Speaker
Cost: Each Certification Workshop
If you do not have a current membership,
the non-member rate will be charged.
Email us at
you will receive a refund up until 48 hours prior to the event.
No-shows will be billed.
2:15 ‒ 4:15 PM, Email Marketing Fundamentals:
Copy, design, and list strategies for success
Instructor: Laurie Beasley,
Co-Founder and President, Beasley Direct Marketing
Power up your email marketing to maximize business profits. This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll discuss winning strategies for subject lines, which day of the week to send, frequency, how to implement triggered, nurture, and social email strategies. We’ll cover how to design emails for Mobile users and use responsive design, opt-in and list building techniques, offer strategies, personalization and segmentation. Plus, landing page and website optimization to increase conversion to sale.
4:30 ‒ 6:30 PM, Advanced Email Marketing:
Making your email deliverable and how to use email sending platforms and Marketing Automation to your best advantage
Instructor: David Beasley,
Vice President Online Marketing, Beasley Direct Marketing
This course is for the advanced email marketer and discusses techniques on designing and coding your email to get through spam filters and to display properly in all of the browsers. We’ll discuss how to optimize your email design for mobile, using mobile-aware and responsive design. Learn how email broadcast engines work, and advanced techniques in Marketing Automation. Learn about integrating email response data with your CRM system.
For additional information on our workshops and the Online Marketing Certification program,
Register for the April Luncheon Today
Add Event to Calendar
Register for the April Workshops Today
DMAnc Member ($200)
DMAnc Non-Member ($250)