Direct Marketing Association of Northern California

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Mar 18 ‒ Burlingame

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Luncheon & Speaker

  Social Media Advertising Workshop

  Content Distribution Workshop

DMAnc Info

For more information
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Laurie Beasley, President,
408-782-0046 x21

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Wed, March 18 ‒ Luncheon and Workshops

Local and Mobile SEO Best Practices:
The Intersection of Local Search and the Connected Consumer

Plus 2 Workshops:
Social Media Advertising and Content Distribution

John Thyfault , VP Search and Social, Beasley Direct Marketing

Join us for our upcoming luncheon, featuring John Thyfault, who will be discussing emerging trends on optimizing for local and mobile SEO. Plus we’ll have two intensive workshops on Social Media Advertising and Content Distribution.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar:

Local SEO is not just for the small and medium businesses of the world anymore ‒ large corporations also need to optimize, and here’s why: With the increasing use of mobile devices to access the internet on the go, customer purchase research and decisions are being made away from the office or the home. Many of these purchase decisions are driven by geographic considerations. The smart marketer will ensure that he gets his products in front of the searcher’s eyes by taking advantage of Google’s local search technology.

This seminar will give you twenty best practices that can be used to drive relevant traffic and sales to your website whether you are a national brand or one-location operation. We will look at the following areas:
  • Smart keyword and language use to increase local visibility
  • Understanding how Google looks at location information and searches
  • Mobile search: what is it, how does it differ from desktop and why does it matter
  • Learn how to optimize a national site so that individual locations rank well in local search
  • A review of different directory listings services
  • The importance of reviews and citations to ranking well in search
Post-Luncheon Workshops

Join Today Offer


Burlingame ‒ Wed. Mar 18

  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:15-4:15 Social Media Advertising
4:30-6:30 Content Distribution

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register - Social Media Advertising
Register - Content Distribution

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.


Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

2:15 ‒ 4:15 PM,   Social Media Advertising Best Practices:
How to create and run ads on Facebook, Youtube, LinkedIn and Google+

Instructor:   John Thyfault, VP Search and Social, Beasley Direct Marketing

As social media sites grow and mature, many marketers are adding targeted advertising on social sites to their media mix. Advertising on social media sites has the advantage of getting your message in front of the right people based on their activities and characteristics. Done properly it can deliver strong ROI, and help you to develop a more in-depth understanding of your customers. This workshop will walk you through the major social media sites, their offerings and the best practices to optimize your message to the site and the social media user. These best practices will look at both desktop and mobile advertising opportunities.

4:30 ‒ 6:30 PM,   Content Distribution Marketing:
How to create content worth sharing, distribute it, and make it searchable

Instructor:   John Thyfault, VP Search and Social, Beasley Direct Marketing

Research and knowledge gathering has changed significantly over the last five years. The web is now the first, last and only source for information on most topics for the majority of your customers. By capturing your potential audience’s attention early, your company can be positioned as the first choice during any buying cycle. Understanding how to get your expertise and knowledge to customers through strong, engaging content has become one of the key tools in any marketer’s kit. We’ll discuss what makes content interesting and viral, the best channels to distribute content, and how Google and other search engines view content and authorship.

For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the March Luncheon Today

    Luncheon Meeting       Add Event to Calendar

Register for the March Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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