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Wednesday, Feb 15th – Luncheon Meeting
INSIDE APPLE + TECHNORATI CEO  Inside Apple ‒ How America’s Most Admired and Secretive Company Really Works Speaker: Adam Lashinsky ‒ Author & Sr Editor At Large ‒ Fortune Magazine The key question that all marketers must ask themselves ‒ how does Apple achieve its great success and can Apple strategic and management practices be duplicated or adapted at other companies to achieve comparable success? If the singular answer is Steve Jobs ‒ then Apple is in deep trouble. Adam Lashinsky’s new book, Inside Apple ‒ How America’s Most Admired and Secretive Company Really Works, uncovers and describes Apple strategic and management practices that are unlike any other major technology company. Adam Lashinsky writes with expertise and authority seasoned by 10 years of covering Silicon Valley for Fortune. He has written in depth articles on Apple, Hewlett-Packard, Google, Intel, Oracle, eBay, Twitter and the venture capital industry. He also co-chairs Fortune’s annual technology conference, Fortune Brainstorm Tech. Adam is also a weekly panelist on Fox New Channel’s “Cavuto on Business”. Attend this presentation to gain surprising and compelling insights into how Apple really works. Use the Amazon linkage below to purchase Adam’s insightful book, Inside Apple ‒ How America’s Most Admired and Secretive Company Really Works. Adam will be available to autograph his book after the presentation. Technorati ‒ State of the Blogosphere Report Speaker: Shani Higgins ‒ CEO – Technorati Media Technorati Media runs one of the largest Social Media ad networks as well as www.technorati.com, the leading blog search engine and directory that indexes over a million blogs and ranks them according to popularity, authority and influence. Each year since 2004, Technorati has been publishing the State of the Blogosphere Report, the definitive and most cited source on the pulse of new media, chronicling the evolution and maturation of the blogosphere. So, there is no better guide to the blogosphere than Shani Higgins, CEO of Technorati Media. Shani will present key findings from the 2011 State of the Blogosphere Report and include colorful personal insights that only a knowledgeable industry insider can offer. She will explain how major brands are using blogs to find new customers and brand advocates as well as influence opinion. Additionally, Shani will cover topics from the various categories of bloggers, their motivations in working with brands and delivering value to their audiences, how mainstream media and social media are converging and the different blogosphere monetization models. This is a rare opportunity to gain deep insights into how to leverage the influence of bloggers and share technologies to amplify reach. We have a special offer: The first 20 registrants receive an autographed copy of Adam Lashinsky's book, Inside Apple ‒ How America’s Most Admired and Secretive Company Really Works. Register today 
Luncheon Meeting
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