Direct Marketing Association of Northern California

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Sept 16 ‒ Burlingame

Online Reg
Luncheon & Speaker

  WordPress Workshop

  Web Analytics Workshop

  Web Usability Workshop

DMAnc Info

For more information
call or email
Laurie Beasley, President,
408-782-0046 x21

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Wed, Sept 16 ‒ Luncheon and Workshops

Seminar:  How to Unplug your Marketing Automation Pipeline

Plus 3 Workshops:
WordPress, Web Analytics and
Web Usability

Jeannine Seremi, Senior Director of Demand Generation & Marketing Operations at Collabnet

Join us for our upcoming luncheon, featuring Jeannine Seremi, who is one of Silicon Valley’s most experienced demand generation executives. She will be giving a tactical seminar on how to unplug your marketing automation pipeline. Plus we will be having three workshops on WordPress, Web Analytics, and Web Usability.

Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar:

Eloqua and Marketo are extraordinary tools that enable marketers to manage complex marketing campaigns – however marketing automation software is complex. What you think it is doing and what it is actually doing are sometimes not the same thing. Jeannine Seremi, Director of Demand Generation at CollabNet has worked with both Eloqua and Marketo, and she has immersed herself into identifying and solving complex marketing automation problems that she refers to as unplugging the pipeline. During her presentation Jeannine will present hidden problems that may be plugging up your marketing automation pipeline and how to develop a strategy for solving these problems.

Pre- and Post-Luncheon Workshops

Before and after the luncheon we will be offering three fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

9:30 ‒ 11:30 AM,   WordPress:   New
The Smart Marketer’s WordPress Workshop

Join Today Offer


S. San Francisco ‒ Wed. Sept 16

  Holiday Inn SFO
  275 S Airport Blvd
  South San Francisco, CA 94080
  (800) 315-2621
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.

9:30-11:30 WordPress Workshop
11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:15-4:15 Web Analytics Workshop
4:30-6:30 Web Usability Workshop

Cost:  Join Today
1 year membership   $150
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
Register ‒ WordPress Workshop
Register ‒ Web Analytics Workshop
Register ‒ Web Usability Workshop

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at ; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.


Instructor:   Carlos A. Perez, Creative Director, Beasley Direct and Online Marketing

In one session, get a better understanding of WordPress and what it can do for your business. Learn why over 74 million websites use the powerful WordPress CMS today, and the right or wrong reasons to use it for your business and marketing. This workshop skips technical jargon to share truths and myths about search engine optimization (SEO) in WordPress, ease of use, and benefits. You’ll gain real-world insights and tips that are important for marketing decision makers.

2:15 ‒ 4:15 PM,   Web Analytics:  Moving The ROI Meter

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and help you take full advantage of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.

4:30 ‒ 6:30 PM,   Web Usability:  Maximizing the Visitors to Your Site

Instructor:   John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing

Once you’ve driven traffic to your site, are you maximizing the value of it for your visitors? Too many sites have been developed without a good, clear plan that leads visitors to what they are looking for. You’ll learn to:
  • Understand what you want your site to accomplish and how the user’s interaction is tied to this
  • Understand how your content informs your site design
  • Should you optimize your site for mobile? (Yes!) and how to go about it
  • … and more
For additional information on our workshops and the Online Marketing Certification program, click here.

Register for the September Luncheon Today

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Register for the September Workshops Today

    DMAnc Member ($200)
    DMAnc Non-Member ($250)

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