Direct Marketing Association of Northern California

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EVENT REGISTRATION
Oct 15 ‒ Burlingame


 
Luncheon & Speaker


  SEO Fundamentals Workshop

  Advanced SEO Workshop




For more information
call or email
Laurie Beasley, President,
408-782-0046 x21
lbeasley@beasleydirect.com

www.dmanc.org

PARTNER EVENTS


Startup Mktg Conf

San Francisco
October 23, 2014


Save 15% with
code DMANC15



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Wed, Nov 5, 2014


The Contemporary Jewish Museum
736 Mission St
San Francisco


Wed, Oct 15 ‒ Luncheon and Workshops

Seminar: How to Optimize Marketing Automation
A case study by Bio-Rad


Plus 2 Workshops:
SEO Fundamentals and Advanced SEO


Speakers from Bio-Rad Laboratories:
  Renaud Bizet, Marketing Operations Director - Global Marketing
  Alison Willett, Global Demand Generation Marketing Manager

Join us for our upcoming luncheon, featuring Renaud Bizet, Marketing Operations Director - Global Marketing, and Alison Willett, Global Demand Generation Marketing Manager, of Bio-Rad speaking on how to set up and optimize marketing automation; plus two intensive search engine marketing workshops on SEO Fundamentals and Advanced SEO. Special offer: If you join the DMAnc today, you will be able to attend this luncheon session at no charge, plus enjoy a $50 discount on workshops.

Luncheon Seminar:

Bio-Rad Laboratories has just spent the last two years setting up an all-new marketing automation system. Renaud Bizet and Alison Willett will be sharing their company’s journey in optimizing marketing automation. Be prepared to hear the good and the bad, as they describe what platforms they reviewed, their final selection, and the process to get it going. Renaud and Alison will describe the process of moving data into marketing automation, deciding on nurture streams and lead scoring – and how marketing automation interacts with sales automation. They’ll finish with describing the process for lead transfer to sales, analytics, and what they’re planning for year 3 of their marketing automation journey.

What you’ll learn:
  • Selection criteria for the marketing automation platform
  • Lead scoring and qualification
  • How to set up nurture streams
  • Integration with sales automation
  • Key performance integrators and analytics.
  • Things to think about for the future.
Post-Luncheon Workshops

Following the luncheon we will be offering two fabulous workshops in partnership with the Online Marketing Institute. You can take the workshops ala carte, or as part of a certificate in online marketing. They are practical and tactical, with step-by-step instruction and integrated case studies.

Join Today Offer

EVENT DETAILS

Burlingame ‒ Wed. Oct 15

Location:
  Crowne Plaza Hotel
  1177 Airport Blvd, Burlingame, CA 94010
  (650) 342-9200
  Directions
  The DMAnc reserves the right to change location
  and will notify all registrants if a change occurs.


Time:
11:30-12:00 Registration & Networking
12:00-2:00 Luncheon & Speaker
2:15-4:15 SEO Fundamentals
4:30-6:30 Advanced SEO

Cost:  Join Today
1 year membership   $125
Bonus: Attend This Month’s Lunch Free When You Join the DMAnc

Cost: Luncheon & Speaker
DMAnc Member:
non-Member:
Student/Teacher:
$55
$75
$45
Register for Luncheon

Cost:  Each Certification Workshop
DMAnc Member:
non-Member:
$175
$225
Register - SEO Fundamentals
Register - Advanced SEO

Membership Status
If you do not have a current membership, the non-member rate will be charged.

Cancellation Policy
Email us at lbeasley@beasleydirect.com; you will receive a refund up until 48 hours prior to the event. No-shows will be billed.


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2:15 ‒ 4:15 PM,   Search Engine Optimization Fundamentals:
How to Build a Solid and Search-Friendly Site


Instructor:
  John Thyfault, VP Search Engine & Social Media Marketing, Beasley Direct Marketing

Google, Bing and Yahoo! have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas that they continue to look for on a website. By understanding what the engines are looking for, you can optimize your site to deliver it, and you will have a solid foundation for future search success. This session will cover how to do solid keyword and language research, the top three tools to identify technical and on-page issues, the top five WordPress optimization tips, and inbound link building.

4:30 ‒ 6:30 PM,   Advanced Search Engine Optimization:
Beating Your Competition in a Constantly Changing Search Landscape


Instructor:
  John Thyfault, VP Search Engine & Social Media Marketing, Beasley Direct Marketing

The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site’s visibility. This session will cover SEO in the time of Panda, Penguin, Hummingbird, etc. How to insulate your site from Google’s constant updates, advanced architecture and technology optimization, on-site content optimization, building content silos, and structured data markup and why you need it on your site.

For additional information on our workshops and the Online Marketing Certification program, click here.


Register for the October Luncheon Today

    Luncheon Meeting       Add Event to Calendar


Register for the October Workshops Today

    DMAnc Member ($175)
    DMAnc Non-Member ($225)

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